Our Academy is a collaborative arena for lifelong learning, helping to build critical capabilities for innovation and transformation. We are training the next generation of urban mobility practitioners, needed by the urban mobility ecosystem of the future. One of the areas of the Academy is ‘Competence Hub’, which offers intensive programmes on hot topics in urban mobility and transport to work with professionals from different sectors (professional school).
The Professional School Marketing and Sales Manager will support and report to the Head of the Competence Hub. S/he will be in charge of the overall development and execution the Competence Hub’s marketing and sales strategy, focusing mainly on our F2F courses but also supporting the development of our e-course freemium operations. S/he will therefore define and execute all of actions covering the “commercial life-cycle” of our courses, both from a marketing perspective (generating and nurturing leads) and a sales perspective (qualifying leads, assessing needs, preparing and presenting proposals) within B2C and B2B markets. Given the relatively cyclical nature of our activity (design/commercialisation of courses during the first half of the year, delivery during the second half), s/he may also be involved in supporting the delivery of certain F2F courses.
This position will therefore comprise:
- an operational dimension (social media posts, newsletters, participant in events, networking, CRM management, calls, commercial meetings, proposal preparation and presentation, etc.)
- a strategic/business-development dimension (defining a marketing/sales strategy from scratch, testing and improving them, identifying providers, leveraging the support provided from the cross-KIC/RIS team as well as our Innovation Hubs, identifying new markets and new ways of leveraging existing courses and collaboration, defining new collaboration and revenue generation models, etc.).
- a project management dimension (supporting delivery of F2F courses).
How to apply
Deadline for applications: 7 February 2022
Location: Barcelona (Spain)