(EU. 1 April, 2025) – EIT Urban Mobility, an initiative of the European Institute of Innovation and Technology (EIT), a body of the European Union, has announced the appointment of Marc Rozendal as its new Chief Executive Officer, effective 1 April 2025. Rozendal brings extensive experience in the mobility and transport sectors, having held senior leadership roles in both corporate and startup environments in The Netherlands and the UK.

Marc Rozendal has built his career around business transformation, technological innovation and sustainability, aligning closely with the mission and objectives of EIT Urban Mobility. Prior to this role, he served as managing director for the UK at the ride-hailing scale-up Ola and as CEO of Cab Guru, a transportation technology startup. In the Netherlands, he held senior positions in several key companies within the public transport sector, including Transdev Nederland, Connexxion (a part of Transdev), and Dutch Railways.

Rozendal expressed his enthusiasm for the new role: “EIT Urban Mobility is a unique organisation, playing a key role in shaping the future of mobility across Europe. I look forward to bringing my knowledge and experience to this position and to work at the European scale to advance sustainable urban transport solutions.”

Marc Rozendal holds three Bachelor’s degrees, a BSc in Engineering, Business Administration and Management from Aeres University of Applied Sciences Dronten. Prior to that, he studied Business Management at HU University of Applied Sciences Utrecht and Management, Economics and Law at Amsterdam University of Applied Sciences.

His appointment marks a new phase for EIT Urban Mobility as it continues to drive innovation, education, and city engagement in the sector. EIT Urban Mobility extends its gratitude to Mika Rytkönen, who has served as interim CEO over the past four months, for his dedication and leadership during this period.