Our training “Mobility Digitalisation” in Barcelona designed by Factual is open for registration!

The public transportation ecosystem of each European city is a highly complex environment in which end-user’s travelling needs are put in its core. This ecosystem is exceedingly depended on the development of new technologies that constantly transform and shape user’s needs, infrastructure as well as public transport itself. To understand the digitalisation dynamic and speed of penetration of new technology into urban transportation system is a key priority for efficient planning of the infrastructure, sustainable use of public transport and appropriate addressing of users need. All this has a strong reverberation on business, economics and, foremost, environment.

As quickly as digitalisation permeates the transport environment, a prompt response has to be developed to grasp the opportunities and address the challenges that cutting-edge technologies bring into public transport sector. These are of diverse nature and intricacy.

New training “Mobility Digitalisation” very soon in Barcelona

The training “La Digitalització de la Mobilitat”, designed by Factual with the EIT Urban Mobility funding and the support of the Metropolitan Transport Authority (ATM) of Barcelona, is blueprinted to tackle various aspects of new technologies and digital transformation that have a significant impact on modern society, businesses and unambiguously on the urban mobility sector.

More specifically, this training will equip the participant with a comprehensive knowledge on relevant aspects of digital transformation in the urban environment. It will also help to understand a smart-user behaviour to meet his transportation demand, predict changes in the end-user travel patterns and model the impact of these changes on all urban transportation landscape, long distance travel, logistics, economy, and businesses. This training will also provide tools that will assist the participant to face and solve the future challenges that new technologies bring into modern city environment.

The main objectives of the training are:

  • Acquire thorough knowledge on digital technologies and getting confidence in incorporating them into mobility planning measures;
  • Understand their potential to change the way that mobility is planned and managed;
  • Facilitate the interaction and cooperation with their IT peers in their organisation;
  • Understand how to transform the organisation and internal procedures to properly leverage digitalisation;
  • Be ready to manage projects incorporating digital technologies: assess their implications in terms of cost, benefits, resources, timings.

The first edition of this training will be held in Barcelona from October 6 to December 1, 2021, aiming to develop this training in other EU cities in further editions.

More information

Visit the training website: www.factual-academy.com/course/la-digitalizacio-de-la-mobilitat

Contact Víctor Moyano, Senior Consultant Mobility, Factual: victor@factual-consulting.com

The city of Barcelona chose Urban Radar to run a pilot project to improve loading zones citywide

Urban Radar, a French based start-up supported by EIT Urban Mobility,  was selected to run a pilot project on curb management and urban logistics in Barcelona, one of the leading European smart cities. Urban Radar’s platform fits in Barcelona’s strategy by enabling communities and city managers to take an accessible data-centric approach.  Thanks to this solution, carbon emissions, pollution, and congestion will be reduced, thereby contributing to more sustainable mobility of people and goods.

Following EIT Urban Mobility’s mission to improve mobility to make cities more liveable places, Urban Radar’s pilot proposal focuses on enabling sectoral collaborations and tailoring tools to improve the way city logistics is currently understood, coordinated, and regulated. The coordinated work with the city of Barcelona has delivered insights on how the current network of loading zones (AreaDUM- Area of Urban Distribution of Goods) is utilised, and what policies and changes could be made to the network to better address the needs of citizens and industry.

On the pilot project, Raül Feliu, Business Creation Manager at EIT Urban Mobility, explained that this project is at the core of EIT Urban Mobility’s mission to create more liveable urban spaces by tackling the logistics and curb management challenges faced by the city of Barcelona and by many other European cities.

According to Philippe Rapin, CEO of Urban Radar, this pilot is a win-win. “Our technology can combine multiple data sets to build measurable impact solutions in a quick, affordable, and secure way together with the city of Barcelona”.

The pilot project is one of the first steps on Barcelona’s mission towards a new governance model in urban logistics, founded on public-private collaborations and the digitalisation of logistics activity and loading zones.

Àngel López, Director of Mobility Strategies at the city of Barcelona considers the project a key turning point to better manage the last-mile logistics and the continuous flow of vehicles and packages across districts. This collaboration between Barcelona, Urban Radar, and EIT Urban Mobility will positively impact citizens’ life by lowering congestion, improving air quality and promoting more sustainable urban logistics.