Main Innovation Open Call 2025

At EIT Urban Mobility, our mission is to accelerate change towards a sustainable mobility model for liveable urban spaces. In the current context of climate emergency, our objective is to support our community of innovators to develop solutions that help mitigate and adapt to climate change and, at the same time, improve the quality of life in our cities, create jobs and strengthen the European mobility sector.

To this end, the primary emphasis of our Innovation Programme for 2023-2025 is to radically advance commercially viable solutions/services/products that support this mission and these goals.

Since 2020, we have had a growing portfolio of projects to support agile and collaborative mobility projects across Europe covering key sectors and technologies, from autonomous vehicles to innovative electric vehicle (EV) charging infrastructure or shared mobility. For the 2025 call, we will continue to support innovative projects in two high-impact strategic sectors: urban logistics and energy transition. In addition, this year we are focusing on public transport, the backbone of mobility in cities.

We look forward to broadening our partnership and our portfolio of entrepreneurial innovation projects to build socially impactful and economically viable products, services and solutions.

Main features of the call (aim and challenges)

The overall purpose of the Innovation Programme is to resolve mobility challenges facing European cities, by bringing innovations to market. We support projects that are close-to-market, that can develop and test new solutions in real-life demonstrations and attain commercial viability by the end of the project. Therefore, proposals in this call should prove that the solution to be piloted has successfully reached a minimum Technology Readiness Level (TRL) of 6.

The aim for this Call is to strategically select projects that complement our existing portfolio by addressing new sectors, business models, technological advances or market demands. For this Call, three topics are addressed:

  • Urban logistics
  • Electrification of transport and alternative fuels
  • Public Transport

We also align with the objectives of the EU Mission on Climate-Neutral and Smart Cities. As such any of the 112 cities committed to Net Zero climate neutrality by 2030 are encouraged to apply. Moreover, we support active alignment with the European Technology Platform – ALICE in relation to the urban logistics topic.

Contact details

All applicants may contact the Innovation Team at EIT Urban Mobility to resolve any concerns or doubts on the general/technical procedures and Call content:

Info Sessions

EIT Urban Mobility hosted online information sessions from 15 to 18 April 2024 focused on the Call content, the challenges, and requirements, as well as on the general procedures, such as the submission and evaluation process and the proposal submission tool. Please, watch the recording of the different webinars here:

Call summary

Call for Proposals Main Features
Key dates of the Call calendar[1]Call opening: 4 April 2024
Call closure: 4 June 2024 at 17:00 CET
Eligibility and admissibility check: June 2024
External evaluation of proposals (1st stage): June-July 2024
Invitations to hearings (2nd Stage): July 2024
Hearings: September 2024
Communication of results: October 2024
Tentative start of the projects: November/December 2024
Total estimated EIT Funding allocated to this Call8M EUR
Link to the submission portal PLAZA online submission tool
List of documents to be submitted– Application form available on the online submission portal
– Annex –  Business model canvas
– (If applicable) Declaration of affiliation; Declaration of private entity; letter of commitment from observer demo host.
– (Recommended) Freedom to Operate study; link to 1-minute video of the proposed solution.
List of documents to take into considerationCall Manual (amended on 14 May 2024)
EIT Urban Mobility Strategic Agenda 2021-2027
List of KPIs
Financial Sustainability Guidelines
Guidelines for Applicants
Eligibility of expenditure
Appeal procedure
Project Implementation Handbook
Financial Support Agreement (FSA) template
Horizon Europe Model Grant Agreement
Business model canvas template
Declaration of affiliation template (amended on 26 April 2024)
Declaration of private entity template
Letter of commitment from observer demo host template
Short summary of the topics to be addressedUrban logistics: planning and operation of transportation and distribution of goods within urban areas, including construction, bulk delivery and waste management.
Electrification of transport and alternative fuels: the uptake of zero-emission and clean energy solutions that decarbonise urban transport provision.
Public transport: planning and operation, including improvements in customer experience, of shared transportation services (buses, trams, metro, trains, etc.) available for use by the general public.
Evaluation criteria (first stage)For the strategic fit evaluation:
– contribution to EIT Urban Mobility Strategic Objectives,
– alignment with the scope of the relevant topic,
– potential to achieve the expected outcomes and impacts.

For the full proposal evaluation:
– excellence: novelty and innovation,
– impact: social, economic, financial and general sustainability,
– quality and efficiency of the implementation.
Portfolio selection criteria (second stage)– Quality and credibility of the project presented and responses given during the hearing,
– Business intelligence, including applicant’s track record and viability,
– EU dimension,
– portfolio fit, complementarity of the proposal and alignment with strategic priorities.

[1] Please note that this calendar is indicative. Dates might be subject to slight changes.