EIT Community AI Challenge: AI innovations take centre stage in the city of Braga

In February, the EIT Community AI Challenge, a competition that seeks innovative AI solutions to real-world problems, announced the winners of its contest. The challenge presented by the city of Braga and the solution presented by Hayden AI to solve it was one of the projects selected to be tested. 

Last week, Braga took a stride towards enhancing its urban transportation system. The city welcomed Hayden AI to initiate the preparations for the pilot funded by the EIT Community AI Challenge. This pilot will see the implementation of Hayden AI’s bus-mounted vision AI platform, a cutting-edge technology that will detect illegal parking violations at bus stops in real time. This move is a testament to Braga’s commitment to automated bus stop enforcement, promising a more efficient and reliable transport system. 

The launch of the pilot was planned and executed by the Hayden AI team, who travelled to Braga to conduct a comprehensive survey. This survey, the first phase of the pilot, involved a thorough assessment of the selected bus and transit routes. The selected bus for this pilot is one of the 43 electric buses in Braga’s municipal fleet, operated by TUB (Transportes Urbanos de Braga).  The technology will be deployed in lines 40 and 41, circular lines that start and finish at the Hospital of Braga and cross very densely populated city areas. With its real-time detection capabilities, Hayden AI’s automated bus lane and bus stop enforcement platform aims to significantly reduce illegal parking violations, thereby improving bus reliability and enhancing road safety in Braga.

¨For the city of Braga, winning the AI Challenge by the EIT Community is the first step towards addressing the serious problems created by drivers illegally parking in bus stops,” says Pedro Moreira, Head of Transport Authority and Mobility Management of Braga. “Blocked bus stops make it dangerous and often impossible for people with disabilities to safely and reliably board public transportation. Piloting Hayden AI’s innovative technology will allow us to quantify the scale of this problem and take steps to solve it.”

The EIT Community AI Challenge

The EIT Community’s AI challenge has been a call to action for developers, data scientists, and AI enthusiasts to tackle real-world problems through innovative AI solutions. During the challenge, all participants addressed diverse challenges in sectors such as healthcare, climate change, education, and sustainable energy. The goal was not just to demonstrate technical expertise but to create tangible solutions with the potential to drive positive change on a global scale.

About the EIT Community

The EIT Community is a collaborative network comprising the European Institute of Innovation and Technology’s (EIT) long-term partnerships, known as Knowledge and Innovation Communities (KICs). These KICs drive systemic change in Europe and beyond, focusing on key areas such as climate change, health, energy, food, manufacturing, digitalisation, raw materials, urban mobility, culture and creativity. By harnessing the collective expertise of the KICs, the EIT Community initiatives power innovation, entrepreneurship, and creativity in Europe. We believe we can foster a competitive, inclusive, and sustainable European economy for generations to come.

The EIT AI Community unites diverse stakeholders in the AI domain, including startups, scale-ups, established companies, research institutions, and universities. Its primary objective is to promote collaboration, knowledge sharing, and innovation in AI-related fields.

The EIT AI Community aims to foster collaboration and innovation in Artificial Intelligence (AI) across Europe. It provides ample support for AI-driven projects and ventures through diverse resources, training programmes, and events.

EIT AI Challenge: Braga & HaydenAI win Transatlantic AI Award

  • The prestigious Transatlantic AI Award has crowned the city of Braga and HaydenAI as this year’s accolade co-winners. The announcement, made during a ceremony held in Silicon Valley, marks a significant milestone in the topic of artificial intelligence (AI) innovation.
  • This endeavour between the EIT Silicon Valley Hub and the EIT AI Community celebrates collaborations in AI technologies that address critical challenges and contribute to advancing digital transformation globally.

The Transatlantic AI Award, known for its rigorous selection process and an esteemed panel of judges comprising experts from both sides of the Atlantic, aims to foster collaboration and recognise excellence in artificial intelligence. This year’s joint winners, Braga and HaydenAI, epitomise the spirit of innovation and international cooperation, setting a high standard for the global AI community to aspire to.

  • Challenge addressed: Automated bus Stop – Enforcement pilot
  • Achievement: Braga & Hayden AI have been recognised for pioneering work in developing an automated enforcement system that enhances the efficiency and safety of bus operations. Their solution significantly contributes to improving urban mobility and public transportation systems.

The Transatlantic AI Award underscores the importance of international collaboration in fostering innovation and driving technological progress. Braga & Hayden AI’s collaboration exemplifies the impact of combining expertise and resources to tackle complex challenges in the public transportation sector. The EIT Community will continue its efforts to bridge ecosystems towards trustworthy and robust AI development & implementation in Europe.

Click here to learn more about the AI Challenge 2023

Nudging for sustainable mobility: The REACTIVITY project

In a world grappling with growing challenges such as air and noise pollution, traffic congestion, and increasing chronic illnesses due to unhealthy lifestyles, the need for intermodal active mobility and technological tools for its implementation has never been more pressing. Recognizing this urgency, the REACITIVY project, implemented in cities like Lecce (Italy) and Braga (Portugal), emerged as a beacon of change.

The REACTIVITY project: A catalyst for change

In 2023, the REACTIVITY project nudged and promoted intermodality and active mobility by rewarding citizens with economic incentives to spend in local shops in Lecce (IT) and Braga (PT). At the same time, the project collected and monitored travel data to inform data-driven measures, policies, and investments.

With the project’s gamification and rewards mechanism, users accumulated points and achieved goals by opting for more sustainable modes of transport (i.e. walking, micromobility, public transport, carpooling), and won vouchers to spend in local shops joining the REACTIVITY network. By rewarding intermodality and active mobility, the project discouraged private car dependence for urban travel and supported the reduction of CO2 emissions. 

REACTIVITY press event in Braga.  

An innovative nudging solution

At the heart of the REACTIVITY project lies a technical solution designed to collect, gamify, engage, and define measures supporting intermodal active mobility, as well as an active mobility knowledge package to plugin into a multisource dashboard.    

The technical solution is twofold. Firstly, it enhanced the existing Pin Bike solution, enabling the rewarding of intermodal mobility behaviour. Secondly, it seamlessly integrated the collected data into the TIM Urban Genius Platform by TIM (Telecom Italia) to support multi-source monitoring in urban settings. 

The Pin Bike system certifies user travel by all forms of sustainable transport (i.e. walking, micromobility, public transport, carpooling) in urban areas. Data collected through the Pin Bike app is aggregated with information from other sources, such as sensors on urban buses. Furthermore, the tool supports the planning and co-creation of urban spaces, traffic control, and infrastructure development in a more efficient and ecologically sustainable way. 

Beyond supporting city authorities and encouraging local commerce, this tool also assists companies who, under the new European Corporate Sustainability Directive regulations in force from January 2024, will be required to track and report greenhouse gas emissions from employee commutes. The optimisation of home-work travel has now become mandatory for companies across Europe. 

Local businesses participating in the REACTIVITY network reward scheme. 

The results 

The REACTIVITY solution was implemented, tested, and validated in Braga and Lecce from July to November 2023, involving almost 700 citizens and 60 shops. The ouctomes were remarkable, showcasing a significant increase in active mobility (6,7% and 15,2% respectively), a reduction in car use (4,6% and 8,1% respectively), a substantial decrease in CO2 emissions (almost 30 tons collectively), and an impressive +80% user retention rate. 

In Braga, 475 users logged nearly 13,000 sessions, covering a distance of 103,891 kilometres and saving 18,728 kg of CO2 emissions. A little over €6,000 in incentives in the form of vouchers were reimbursed to the 35 local businesses engaged.  

Similarly, in Lecce, 162 active users completed over 6,400 sessions, covering 36,656 kilometres and saving 9,874 kgs of CO2. The pilot engaged 16 commercial businesses, and the users of the solution received vouchers earned through the use of public, sustainable, and active travel methods. Thanks to its participation in the REACTIVITY project, the Municipality of Lecce was awarded twice in 2023 for good administrative practice: at the City Vision of Padua event and the Urban Award as part of the Anci National Assembly.  

To delve deeper into the transformative Reactivity project and Pin Bike, visit their dedicated websites.

Braga’s move towards future-forward urban mobility: a city in motion

  • In a launch session, the city of Braga presented the three urban mobility solutions that will be tested in the city thanks to EIT Urban Mobility’s innovation initiative. 
  • The kick-off event was presented by Ricardo Rio, City of Braga’s Mayor, Olga Pereira, Councillor for Mobility of the Municipality of Braga and María Paula Caycedo, Head of EIT Urban Mobility Innovation Hub South, at the Town Hall premises. 
  • The project is financed with €180,000 of European investment to the city for the three pilot projects that will be implemented for 6 months to tackle active mobility, cycling and parking spaces.

Braga, 25 November 2023 – Braga City Council will test three innovative solutions in the area of sustainable mobility in a stride towards sustainable and efficient urban living. The projects, presented this Monday in an event hosted at the city town hall, were selected by EIT Urban Mobility as part of one of our major innovation programmes.  Our RAPTOR project – previously called #ChallengeMyCity – aims to test innovative solutions from start-ups and SMEs with a six-month pilot project to evaluate its social, economic, and environmental impact in the city and estimate long-term integration into Braga’s mobility strategy.

Bicycle safety and monitoring the flow of cyclists, promoting active mobility in the city centre and improving the monitoring and use of loading and unloading bays are the three projects that, according to the Mayor of Braga, Ricardo Rio, “will help us to know the reality more accurately”. “Based on the results achieved, we’ll be able to develop mobility policies better suited to our municipality,” said the Mayor.

Mrs Olga Pereira, President of the board of directors of Transportes Urbanos de Braga; María Paula Caycedo, Head of EIT Urban Mobility Innovation Hub South and Mr Ricardo Rio, Mayor of Braga during the launch event hosted at the city’s town hall.  (Credit – CM Braga)

About the implemented solutions

The first project (“Telraam”) for bicycle safety and cyclist flow monitoring will install 15 sensors in the city centre to count and categorise metrics, namely road user count, means of transport, and estimated speed.

The “Walkflow” project is a solution for analysing pedestrian movement patterns in the city centre using anonymous mobile location data and application aggregator data. This initiative will make it possible to characterise the type of user, the origin/destination, the purpose of the activity or the frequency of journeys.

Finally, “Parkunload” aims to test 25 smart parking zones for more efficient use of loading and unloading areas, reducing congestion in the city centre. Using a mobile application and Bluetooth sensors, this system will enable managing, regulating, and analysing car parks in loading and unloading zones.

Read the news at Braga’s city town website: Câmara Municipal de Braga | Notícias | Braga testa soluções de mobilidade sustentável (cm-braga.pt)

REACTIVITY project in Braga challenges citizens to embrace sustainable mobility

The Municipality of Braga has launched the “Reactivity Braga – Diversity and Sustainability” initiative to encourage Braga residents to embrace more sustainable, inclusive, and eco-friendly transportation options. In return, citizens can accrue points to exchange for discounts at local businesses.

This represents an innovative intermodal urban mobility project supported and promoted by EIT Urban Mobility, in collaboration with Braga Urban Transport (TUB) and the Business Association of Braga. The project hinges on a reward and gamification system, where users are incentivised to choose public transportation, bicycles, electric scooters, or walking for their commutes.

This approach makes the mobility experience more appealing and enjoyable, motivating citizens to adopt more mindful and sustainable transportation practices.

The project began on 10 August and is slated to run for three months. To participate, Braga residents need to complete a specific form. Upon registration approval, users can access an online platform to track their performance, view accumulated points, and observe their contributions to promoting sustainable mobility in Braga.

During the project’s presentation press conference, Olga Pereira, Braga’s City Councillor and President of the Board of Directors of TUB, remarked that this initiative is part of ongoing efforts to transform the mobility habits of Braga residents toward sustainability: “Reactivity Braga follows the success of last year’s Bicification project, which inspired us to apply for this new project in partnership with TUB. Reactivity relies on buses as the core component but also encourages walking, cycling, and scooting.”


“The great thing about the REACTIVITY project is its intermodal approach, which combines different modes of transport to offer citizens flexible and convenient options for their daily journeys,” explained Olga Pereira, Braga City Council councillor. By integrating public transport with bicycles and electric scooters, the project extends the reach of public transport stops, providing citizens with more comprehensive and accessible mobility throughout the city. “The municipality remains committed to working in favour of more sustainable mobility in the municipality, which benefits everyone’s quality of life,” said the councillor.

REACTIVITY promotes sustainable mobility through a unique reward and gamification component. By participating in the project, users can accumulate points and achieve goals by opting for more sustainable modes of transport.  With the project’s rewards and gamification mechanism, users can win vouchers, which can be discounted at various commercial establishments that are partners of the initiative. Around 30 shops are already involved, but the aim is to extend this range to a more significant number of establishments. “We started out with around 30 shops, but given the extraordinary receptiveness of local businesses, the aim is to increase the number of shops involved significantly,” said Rui Marques, AEB’s director-general.

Local traders joining the REACTIVITY project represents a unique opportunity to boost their businesses and establishments. By joining the network of partners that accept vouchers generated by users, shops have access to greater visibility and attract customers. In this way, traders not only benefit from increased customer flow, but also contribute to a more sustainable and dynamic city.
Over the next three months, Braga’s people can participate in this pioneering initiative. Through the online platform dedicated to the project, citizens can monitor their performance, accumulate points and check their contribution to more sustainable mobility in Braga.


The REACTIVITY project rewards public transport and active mobility to reduce emissions; backs data-driven urban; and traffic planning and engaging with citizens, thus helping cities promote sustainable mobility and intramodality while discouraging car dependence.

This project meets the needs of city managers for digital tools to enable urban multi-modal and multi-source mobility planning, providing a solution to support intermodal transport, including public transport, cycling, walking, kick-scooters, and car-pooling. The mobility monitoring support is achieved through an active mobility plugin integrated in a multi-data source web dashboard.

The solutions will be implemented and tested in Braga (Portugal) and Lecce (Italy) during the second half of 2023. The expected outcomes of REACTIVITY are an increased share of public transport (+6%) and active mobility (+ 15%) and the reduction of kilometres driven by private cars (-2.5 M) and of CO2 emissions (-320 tons) in each city.

Discover more: reactivity-eit.eu


Braga Selected for European Commission’s Intelligent Cities Challenge (ICC)

Braga has been chosen as one of the 100 cities participating in the Intelligent Cities Challenge (ICC) by the European Commission. This selection highlights the city’s commitment to innovation, mobility, and quality of life, aligning with our vision for a smarter and greener future.

July, 2023 – Braga, a historic city in northern Portugal, has recently emerged as one of the shining stars in intelligent cities. With its rich cultural heritage, stunning architecture, and a strong focus on technological innovation, Braga has positioned itself as a frontrunner in the European Commission’s Intelligent Cities Challenge (ICC).

Braga’s inclusion in the ICC is a testament to the city’s commitment to embracing digital innovation and leveraging technology to create a smarter, more sustainable urban environment. The city has made significant strides in various domains, including smart mobility, sustainable energy, and citizen engagement. Being selected as one of the 100 cities in the Intelligent Cities Challenge is a prestigious recognition and a responsibility for Braga. The city is now part of a vibrant network of like-minded European municipalities, exchanging best practices, sharing knowledge, and collaborating on common challenges.

Pedro Moreira, Head of Transport Authority and Mobility Management Unit at Município de Braga Smart Cities , highlights that the ICC will provide Braga with valuable resources, best practices, and support to enhance its sustainable urban development efforts. Leveraging data, smart mobility, and citizen engagement, aim to shape a better future for their community.

European Commission’s Intelligent Cities Challenges

The Intelligent Cities Challenge is a Commission initiative that supports European cities to move towards transforming their economies to be green and digital. It helps European cities simultaneously tackle the power of cutting-edge technologies as they improve their economic competitiveness, social resilience and citizens’ quality of life. These communities will begin their two-year journeys through Local Green Deals to establish an effective strategy and creative solutions to position the city at the forefront of the green and digital twin shift.

More information is available here: https://www.intelligentcitieschallenge.eu/

Stay tuned for updates on their journey as they embark on this exciting endeavour!

Braga selected as co-chair of EIT Urban Mobility’s City Club

The city of Braga, located in the beautiful country of Portugal, has been selected as a co-chair of the prestigious EIT Urban Mobility City Club. This achievement highlights Braga’s commitment to transforming urban mobility and establishing itself as a leading city in sustainable transportation solutions. With its rich history, vibrant culture, and forward-thinking mindset, Braga is poised to drive innovation and shape the future of urban mobility. This nomination is valid until the end of this year, and in early 2024 there will be new votes for the biennium 2024/2025.

Braga’s selection as a co-chair of the EIT Urban Mobility City Club is a testament to the city’s ongoing efforts to drive innovation in sustainable transportation. Braga has long been recognized as a city that embraces innovation and seeks sustainable solutions to address the challenges of urbanization. The city’s strategic vision focuses on fostering a more liveable, inclusive, and environmentally friendly urban environment. Through its active participation in various urban mobility initiatives, Braga has positioned itself as a key player in shaping the future of transportation.

According to Olga Pereira, President of the board of directors of Transportes Urbanos de Braga, this nomination and the support received by the cities that integrate this project is further proof of Braga’s commitment to issues related to urban mobility improvement. “This recognition is another stimulus for us to continue working, in partnership with other European cities, for a more and more sustainable mobility, for the benefit of a better quality of life for all European citizens”, she said, recalling Bicification as an ‘excellent example’ of a joint project with very positive results.

City Club is a platform, created by EIT Urban Mobility, for cities to collaborate, sharing best practices, upscaling ideas and putting them to work. Every year the club produces a list of key challenges facing cities, which can be tackled by innovation projects and fed into our innovation, education, and business creation programmes. The cities on this platform will act as Living Labs to test projects and improve innovation in urban mobility. It will also serve to disseminate the projects under development among citizens. The club also serves as a sounding board for citizens and a means of outreach.

Discover more about EIT Urban Mobility City Club here: https://www.eiturbanmobility.eu/city-club/

EIT Urban Mobility commitment with Portugal’s sustainable objectives.

Portugal has been making noteworthy progress in urban mobility in recent years. The country has set ambitious goals and objectives, driven by the motivation to reduce the environmental impact of transportation and create more sustainable cities. One of the primary objectives of Portugal’s urban mobility policies is to reduce carbon emissions and promote sustainable transportation. To achieve this, the country has set a target to have 40% of all urban trips made by walking, cycling, or public transport by 2030. This goal is part of Portugal’s National Energy and Climate Plan, which aims to reduce greenhouse gas emissions by 55% by 2030.

The motivation behind Portugal’s push for sustainable urban mobility is to create more liveable and healthy cities for its residents. The country’s urban areas are among Europe’s most congested and polluted, significantly impacting public health. By promoting sustainable transportation, Portugal aims to reduce traffic congestion, improve air quality, and create more pleasant urban environments.

Portuguese cities are working towards achieving these objectives. Portugal’s capital city, Lisbon, has been working on making its transportation more sustainable for several years. The city has implemented a bike-sharing program, a car-sharing service, and an electric tram system. It has also invested in a network of bike lanes and pedestrian paths, which has helped increase cycling and walking in the city. Cities like Porto, Braga or Cascais has made significant investments in public transportation.

How is EIT Urban Mobility supporting Portugal’s objectives?

Since 2021, 39 projects have been implemented in the country to promote innovation and foster collaboration in urban mobility, two of which are particularly noteworthy: RAPTOR and #ChallengeMyCity.

Rapid Applications for Transport (RAPTOR) is a competition that swiftly creates and tests solutions to niche urban mobility challenges. Participants compete to provide the most innovative, feasible, and impactful solutions. The RAPTOR programme was implemented in 2022 in the city of Cascais with successful results, helping to solve three challenges identified by the city.  

#ChallengeMyCity is a programme enabling European cities to tackle their most pressing urban challenges by testing market-ready innovative mobility solutions.  Its objective is to test the best solutions through a six-month pilot and evaluates their social, economic, and environmental impact and estimate long-term integration into the city’s mobility strategy, to make mobility more sustainable and accessible for all.

The programme will be implemented in 2023 in Braga, which has just won the European Mobility Week 2022 prize for its remarkable activities in promoting sustainable mobility and continues to take steps towards improving its urban mobility ecosystem. Through #ChallengeMyCity programme, it is seeking innovative solutions to face four identified challenges. A total of 240.000 € will be invested in testing these solutions.  https://portocanal.sapo.pt/noticia/326280

But in addition to these two main programmes, other projects have been developed in the country thanks to our collaborative work, resulting in an investment of more than 1.5 million from EIT Urban Mobility since 2021. The city of Lisbon becomes one of the most illustrative examples, with more of 16 projects implemented. 

As Portugal continues to prioritize sustainable and innovative urban mobility solutions, programmes like RAPTOR and #ChallengeMyCity will continue to play a significant role in driving progress and promoting collaboration.

Parabéns Braga! 2022 European Mobility Week Award winner!

  • EIT Urban Mobility’s city partner, Braga has won the EUROPEANMOBILITYWEEK award in recognition of its work on sustainable mobility
  • The award recognises outstanding municipalities for promoting green and active transport during the previous year’s European Mobility Week, the European Commission’s flagship awareness-raising campaign.
  • The Portuguese city picked up the prize at a ceremony in the Belgian city of Ghent on 23 March

The city of Braga in Portugal has won the prestigious 2022 European Mobility Week Award for its commitment to promoting sustainable mobility. The award recognises cities for their efforts to promote sustainable urban transportation and reduce the environmental impacts of cars and other motorized vehicles. The European Commission announced the award as part of its annual European Mobility Week celebrations. Braga was selected from dozens of European cities for its commitment to developing sustainable urban transport solutions. The city has implemented a range of innovative initiatives to reduce car use, including the creation of a city-wide bike-share system, the introduction of electric buses, and the promotion of public transport. Braga is also making progress in developing alternative forms of transport, such as electric scooters and e-bikes, as well as encouraging citizens to use more sustainable modes of transport like walking and cycling. The award is a testament to Braga’s dedication to creating a more sustainable and healthier urban environment. By investing in green and innovative transport solutions, Braga is demonstrating that cities can take action to reduce car use and promote healthier, greener lifestyles. 

EU judges were impressed with Braga’s commitment to raising awareness on sustainable mobility with many stakeholders, including residents, local businesses, and educational institutions. With this award, the city of Braga is paving the way for other cities to follow in its footsteps and create more sustainable and liveable urban environments.

“It’s an honour to be here today and celebrate Braga’s achievement in promoting sustainable mobility and co-creating synergies among various organisations to provide clean and appealing mobility options for our citizens and families,” Olga Pereira, Braga’s Mobility Councillor said in her acceptance speech.

The other finalists in the category were Sofia (Bulgaria) and Zagreb (Croatia). Offering her congratulations to the various winners of the EUROPEANMOBILITYWEEK awards, Adina Vălean, European Commissioner for Transport, told them: “Your inspiring activities really show how cities and towns across Europe can improve people’s wellbeing by offering more sustainable mobility options for all.”

EUROPEANMOBILITYWEEK runs from 16-22 September every year, providing towns and cities with an opportunity to try out innovative traffic and transport planning, promote new use of infrastructure and raise awareness on sustainable mobility within their communities. (1)

The Municipality of Braga and EIT Urban Mobility – a winning and strong collaboration

The Municipality of Braga and EIT Urban Mobility have partnered to collaborate on multiple projects to improve urban mobility in the region. In 2023 the Portuguese city was selected as part of our #ChallengeMyCity programme, a European self-designed programme that enables European cities to tackle their most pressing urban challenges by testing market-ready innovative mobility solutions.   Enhancing bike safety and monitoring cyclists´ flows, Understanding and promoting active mobility in the city centre, Improving monitoring and use of on-street parking spaces and encouraging alternative transportation for school commuting to decrease private car usage are the four challenges that will be solved in the city, thanks to the #ChallengeMyCity programme. More info available here.

In 2022, Braga implemented the Bicification project, which was supported by EIT Urban Mobility, an initiative to turn traditional transportation into a more sustainable form of travel by supporting a modal shift towards green, active mobility through a reward-based gamification programme.

More info available here

(1 – article from the EuropeanMobilityWeek website)

Bicification: How the city of Braga has increased bicycle use in urban traffic

Portugal is becoming a leader in the field of urban mobility, and thanks to their collaboration with EIT Urban Mobility is leading the way. Together, the city and the entity have launched several projects in the country aimed at improving the quality of life for citizens and reducing environmental impact.

And if we think about Portuguese cities, Braga is one of the most dynamic and forward-thinking cities in Europe regarding urban mobility. In consortium with EIT Urban Mobility, the city has developed ambitious projects to improve the mobility of people and goods, reduce emissions and promote the shift towards low-carbon mobility systems and smart cities. To tackle air pollution and traffic congestion, the city has created a bicycle-sharing system and a network of bike lanes. In 2022 the city decide to implement the project “Bicification – O Futuro em Duas Rodas”, funded by EIT Urban Mobility. 

Bicification – O Futuro em Duas Rodas”, (“Bicification – The Future on Two Wheels”) is a European project of sustainable mobility with which 500 citizens from Braga are helping the planet, improving their quality of life and being financially rewarded for their regular use of the bicycle.

Bicification, one of the main projects of the city co-founded by EIT Urban Mobility, is a unique initiative that seeks to turn traditional transportation into a more sustainable form of travel. It aims at supporting a modal shift towards green, active mobility through a reward-based gamification programme. Proposing an advanced solution (TRL9) consisting of patented hardware and software for monitoring and rewarding bike trips reliably.

This pilot project is taking place in three European cities and aims to encourage the use of soft mobility and study citizens’ behaviour to help political decision-makers implement measures. Through a GPS system and the associated App it is possible to monitor the bicycle journeys made, giving rise to financial incentives. This monitoring is done on a centralised data platform.

Each participant can consult the value of the cash prizes they have collected since day 1 on the App. They will also see the local businesses involved in the project where these monetary values can be used to purchase products/services.

Registered users receive monetary rewards from the local authorities, while cities benefit from valuable and reliable trajectory data. Local shops are also supporters of the scheme, as they provide discounts based on the collected points. Thus, an additional benefit for the local communities is the promotion of purchases from local shops.
Bicification also works to promote the health and environmental benefits of cycling, so it is a win-win situation for everyone. Another key aspect of Bicification is that it seeks to bridge the gap between city planning and cycling culture. It works to increase awareness of the infrastructure and services available for cyclists, and also works to encourage civic engagement and participation.

In the city of Braga, the project covered more than 77 thousand kilometres representing an estimated saving of 8 tonnes of CO2.  More than 5,500 euros in vouchers were already delivered.

EIT Urban Mobility is making a huge impact in Braga and beyond. The city is an inspiring example of how through smart innovations and initiatives, mobility can be revolutionised for the better. Furthermore, this is proving to be an invaluable opportunity for Braga to become a world leader in urban mobility and serve as an inspiration for other cities.
Regarding citizen involvement, the project has 1.500 users between Braga, Istanbul and Tallinn, 3 different cities that are making great efforts to promote active mobility. Aiming at reaching 100,000 users in 90 cities in the next 5 years.

EIT Urban Mobility Programme has also improved existing infrastructure and developed new projects around Portugal. For instance, helping the city of Cascais reduce parent commuter’s car dependency by suppressing their need to drive their children to school. Another main initiative is the Flexcurb in Funchal which has also revolutionised the mobility industry. The project provides a solution to control and balance the use of public space digitally, enabling the transition towards flexible use and management of the curb.
Through its various initiatives, EIT Urban Mobility is working to improve the mobility of Portugal and create more sustainable, integrated and efficient transport systems in order to make cities in the country more liveable.

The European project ‘Bicification’ is funded by EIT Urban Mobility, an initiative of the European Institute of Innovation and Technology (EIT), a body of the European Union. Istanbul, in Turkey, and Talín, in Estonia, are the other two cities that joined the project.

Discover more: https://bicification-project.eu/