Request for Proposals: Marketing and dissemination strategy for the EIT´s Deep Tech Talent Initiative

EIT Urban Mobility is part of the Strategic Education Cluster, a EIT Community pan European project that represents an unprecedented endeavour in the EIT Education Ecosystem to integrate, systematise and leverage education activities from different KICs, create joint offerings and open new opportunities for raising EIT’s profile and for market penetration. Among other things, the Cluster aims at delivering and implementing the EIT´s Deep Tech Talent Initiative (DTTI).

We are looking for a vendor that can design and implement a marketing and dissemination strategy to help us (a) recruit new partners for the Pledge; (b) attract learners to deep tech-related courses.

EIT´s Deep Tech Talent Initiative (DTTI)

Europe lacks the talent and skilled labour force necessary to properly leverage the new technologies to enable its green and digital transition. The EIT aims to address this gap, in line with the European Commission’s New European Innovation Agenda, by developing a strong deep tech talent pool across all Member States. As Europe’s largest innovation ecosystem, the EIT and its KICs are best placed to mobilise their network of 3400+ partners and 70+ hubs across Europe to develop state-of-the-art deep tech education programmes. To address this gap, the EIT is launching the Deep Tech Talent Initiative, a pioneering programme that will skill one million people within deep tech fields over the next three years (2023-2025).

The Deep Tech Talent Pledge

The Deep Tech Talent Pledge is an initiative that pledges to meet the goal of training 1 000 000 individuals towards a European Deep Tech Talent Pool. The Pledge will be a formal commitment and will support in identifying deep tech training needs and trainees; identifying training providers; identifying training courses; and identifying the financial resources to support the training.

The Pledge will address:

  • Education and training providers: Organisations that offer educational and training courses and are directly responsible for up-skilling and re-skilling talents
  • Enterprises or enterprise association: Enterprises that are using or developing deep tech. These can be start-ups or established enterprises. Enterprises can support the process through offering in-company training, mentoring, open innovation competitions and other means of support
  • Financing partners: These are organisations that finance deep tech innovation and can include financing of deep tech education and training. These could include venture capital firms, angel investors, etc.
  • Member States and institutional partners: These include Member States, and other government and non-profit organisation, EU and national level Agencies, and other leading international organisations such as the EIB, EIF, the EBRD, etc.

Members commit to report on training and development needs, initiatives, and achievements so that the Deep Tech Talent Initiative can achieve its three-year mission. More information on the pledge per pledge member type can be found at the following link:

Deep Tech Definition

For a definition of deep tech and further info on the DTTI and the Pledge, please visit the official website of the DTTI.

All information, including the detailed scope of work, deliverables, and terms & conditions can be found in the Request for Proposals.

Deadline for submissions: 6 December 2022 at 16:00 Central European Time.