Request for Proposals: EIT Virtual Campus launch campaign for the a pilot in December 2022

EIT Urban Mobility is part of the Strategic Education Cluster, an EIT Community pan European project that represents an unprecedented endeavour in the EIT education ecosystem to integrate, systematise and leverage education activities from different Knowledge and Innovation Communities (KICs), create joint offerings and open new opportunities for raising EIT’s profile and for market penetration. Among other things, the cluster hopes to further connect all KICs’ education offer to the current and future needs of the labour market.

In the context of the Strategic Education Cluster, EIT Urban Mobility will work with other EIT KICs, which combined comprise a network of over 100 universities alongside other key education and non-education players, to develop the EIT Virtual Campus. The EIT Virtual Campus aims at bringing together the KICs’ professional education offer available into one single platform. While the EIT Virtual Campus will act as an online shopping window by gathering the hundreds of courses offered by the involved KICs into one single platform, the courses will remain hosted on each individual KIC’s learning platform (which range from market leader platforms such as FutureLearn and Coursera, to the KIC´s own Moodle platforms). This means that the EIT Virtual Campus is expected to increase traffic to the KICs’ education sites and courses by gathering all the professional education offer of the KICs into an attractive platform with a recognisable brand that can – in the near future – open up new markets to otherwise rather topic specific KICs.

Our goal in 2022 is to deliver the EIT Virtual Campus, which will be a pilot for a future, fully-fledged product, starting from 2023, called the EIT Education Portal, which will offer additional functionalities and further education provision integration.

To deliver the EIT Virtual Campus in December 2022, there is a critical step that needs to be taken. This step is the focus of this Request for Proposals and is presented as one single work package:

  1. Implementation of the Social Media launch campaign (as part of the digital marketing campaign). The aim of this work package will be to prepare an effective and efficient social media launch campaign for the EIT Virtual Campus. The aim of such campaign is to help not only to promote the Virtual Campus but also to attract specific target audiences who may or may not be familiar with our EIT Community Education offer, leading therefore, to attraction and retention.

All information, including the detailed scope of work, deliverables, and terms & conditions can be found in the Request for Proposals.

Deadline for submissions: 17 October 2022 at 16:00 Central European Time.