Request for proposals: Developing and implementing the EIT Campus outreach and partnership strategy support

EIT Urban Mobility is part of the Strategic Education Cluster, a Cross-KIC pan European project that represents an unprecedented endeavour in the EIT Education Ecosystem to integrate, systematise and leverage education activities from different KICs, create joint offerings and open new opportunities for raising EIT’s profile and for market penetration. Among other things, the Cluster hopes to further connect all KICs’ education offer to the current and future needs of the labour market.

In the context of the Strategic Education Cluster, EIT Urban Mobility is working with other EIT KICs, which combined comprise a network of over 100 universities alongside other key education and non-education players, to develop the EIT Campus. The EIT Campus aims at bringing together the KICs’ education offer into one single platform. While the EIT Campus act as an online shopping window by gathering the hundreds of courses offered by the involved KICs into one single platform, the courses remain hosted on each individual KIC’s learning platform (which range from market leader platforms such as FutureLearn and Coursera, to the KIC´s own Moodle platforms). This means that the EIT Campus is expected to increase traffic to the KICs’ education sites and courses by gathering all the educational offer of the KICs into an attractive platform with a recognisable brand that can – in the near future – open up new markets to otherwise rather topic-specific KICs.

With this RFP, the EIT Campus provides information for the tenderer to gain further insights about the scope of the services and all requirements needed in order to provide a suitable proposal. The submitted tender should be clear and comprehensive so that EIT Campus team is able to have a full understanding about the tenderer, their ways of working with clients, their suggested expertise and services, and their delivery capacity.

The main objective of this RfP is to appoint a provider that will collaborate with us to develop an outreach and partnerships strategy for the EIT Campus. The EIT Campus is an online platform with educational resources, which was launched on January 10, 2023. We have spent 2023 improving the platform and implementing a digital marketing strategy to increase traffic of learners to the platform. We ended 2023 with 40,000 unique users, and 5,000 new users every month.

In 2024, we want to take a step forward to generate partnerships that can help further increase traffic and generate revenues for the EIT Campus. To that end, we are looking to appoint an external provide to produce and implement an outreach and partnerships strategy, this strategy should aim to increase awareness and understanding of our mission among the target audience, expand our reach to new audiences and stakeholders for potential partnerships, and establish a structured approach to building relationships with key partners and collaborators with our mission and goals.

Check the Request for Proposals here.

To apply, please send the completed and signed Tender´s Submission and Declaration Form.

Deadline for submissions: 2 April 2024, 16:00hs (CET)