Request for proposal:

Request for proposals. Media relations support'25

By the present procurement procedure, the EIT KIC Urban Mobility S.L. (hereby being referred to as “EIT UM” or the “Company”) is aiming to identify a provider (hereinafter, referred to as “the Contractor” or “Tenderer”) to deliver support for media relations campaign from September to December to EIT Urban Mobility Headquarters.

EIT Urban Mobility has an active media strategy, which includes the identification of relevant journalists across the EU, dissemination of information, proactive negotiation of interviews and articles as well as building relations through the organisation of events, press trips, and the local activities of the five Innovation Hubs. In 2023, around 6,400 clippings were achieved, with several interviews and bylines published across top-tier 1 and sectorial media. The overall media communication objectives of EIT Urban Mobility are:

1. Raising awareness of the need for more sustainable, inclusive, and innovative urban mobility in Europe.
2. Brand reputation: Placing EIT Urban Mobility as THE reference on urban mobility.
3. Leads: Strengthening relationships and bringing EIT Urban Mobility and its projects visibility to new stakeholders.

The specific objective of this service request is aimed at supporting media relations campaigns for the headquarters of EIT Urban Mobility. For information, EIT Urban Mobility has five regional offices (so-called Innovation Hubs) spread over Europe, and they will be doing their own media relations in line with their own objectives. This request is only aimed at supporting specific media campaigns of EIT Urban Mobility’s headquarters.

EIT Urban Mobility will share a list of spokespeople for each media activity, although it will be in most cases EIT Urban Mobility’s Management Team.

The main key target audiences of EIT Urban Mobility are, among others:

• Cities, regions, governments, Ministries, civil servants, etc.
• Institutional and European networks: European Union bodies, international organisations.
• Opinion leaders: Think Tanks, universities, researchers, experts, policy analysts.
• Lobby and civil society organisations.
• Private sector: Startups and industry in the mobility, transport, energy, and environment sector.
• End users and citizens.

Check the Request for Proposals here.

To apply, please send the completed and signed the Tender’s Submission and Declaration Form.

Deadline for submissions: 22 August 2025 at 16.00 (CET)