Request for proposal:

Request for proposals: Digital marketing strategy implementation for EIT Campus

EIT Urban Mobility is part of the Strategic Education Cluster, a Cross-KIC pan European project that represents an unprecedented endeavour in the EIT Education Ecosystem to integrate, systematise and leverage education activities from different KICs, create joint offerings and open new opportunities for raising EIT’s profile and for market penetration. Among other things, the Cluster hopes to further connect all KICs’ education offer to the current and future needs of the labour market. In the context of the Strategic Education Cluster, EIT Urban Mobility is working with other EIT KICs, which combined comprise a network of over 100 universities alongside other key education and non-education players, to develop the EIT Campus. The EIT Campus is now bringing together the KICs’ education offer into one single platform. While the EIT Campus acts as an online shopping window by gathering the hundreds of courses offered by the involved KICs into one single platform, the courses remain hosted on each individual KIC’s learning platform. This means that the EIT Campus is expected to increase traffic to the KICs’ education sites and – open up new markets to otherwise rather topic-specific KICs. As part of our journey, we are looking for a vendor who can continue to carry out the remaining tasks of our existing digital marketing strategy. This strategy is built on four pillars: building awareness, motivating users to engage with the platform, driving conversions, and ensuring retention. The selected vendor must consider these pillars to effectively carry out the remaining tasks.

Check the Request for Proposals here.

To apply, please send the completed and signed Tender´s Submission and Declaration Form.

Deadline for submissions: 9 August 2024 at 16:00h (CET)