Request for proposal:

Media relations support

By the present procurement procedure, EIT Urban Mobility, hereinafter being referred to as “EIT UM”, is seeking professional support for media relations with press and media across Europe, by appointing a media relation agency (hereinafter being referred to as “service provider”). This document, along with its annexes, constitute a Request for Proposal (RFP) issued by EIT Urban Mobility for a potential procurement of services in the field of media relations.

EIT Urban Mobility is launching an active media strategy, which includes the identification of relevant journalists across the EU, dissemination of information, proactive negotiation of interviews and articles as well as building relations through the organisation of events, press trips, and the local activities of the five Innovation Hubs. In 2025, more than 8000 clippings were achieved, with several interviews and by-lines published across top tier-1 and sectorial media. The overall media communication objectives of EIT Urban Mobility are:

1. Raising awareness of the need for more sustainable, inclusive, and innovative urban mobility in Europe.
2. Brand reputation: Placing EIT Urban Mobility as THE reference on urban mobility.
3. Leads: Strengthening relationships and bringing EIT Urban Mobility and its projects visibility to new stakeholders.

The specific objective of this service request is aimed at supporting media relations campaigns for the headquarters of EIT Urban Mobility.

EIT Urban Mobility will share a list of spokespeople for each media activity. The main key target audiences of EIT Urban Mobility are, among others:

• Cities, regions, governments, Ministries, civil servants, etc.
• Institutional and European networks: European Union bodies, international organisations.
• Opinion leaders: Think Tanks, universities, researchers, experts, policy analysts.
• Lobby and civil society organisations.
• Private sector: Startups and industry in the mobility, transport, energy, and environment sector.
• End users and citizens.

Check the Request for Proposals here.

To apply, please send the completed and signed the Tender’s Submission and Declaration Form.

Deadline for submissions: 26 March 2026 at 16.00 (CET)