Request for proposal:

Marketing campaign management, implementation & events for Urban Mobility Explained (UMX) '26-'27

By the present procurement procedure EIT KIC Urban Mobility S.L., (hereinafter referred to as “EIT Urban Mobility”), is seeking to engage a qualified freelancer or company (hereinafter referred to as “Supplier”) capable of providing marketing campaign management, implementation and deliver events through their own networks and platforms to grow awareness and drive qualified traffic to EIT Urban Mobility Academy’s Urban Mobility Explained (hereinafter referred to as ” UMX)” learning platform, accessible at www.urbanmobilitycourses.eu.

UMX is committed to addressing the knowledge gap in the urban mobility sector, fostering a more efficient and sustainable future. Our mission revolves around capacity building and skill development to propel the transformation of urban mobility. Through our UMX learning platform, we offer urban mobility professionals a diverse range of high-quality, up-to-date online and in-person courses, videos, webinars to help equip them with the skills necessary to stay relevant in rapidly changing landscape of this sector.

The urgent need to accelerate change in the urban mobility field demands swift upskilling of its workforce. Traditional outreach methods may fall short in reaching the critical mass of professionals required for substantial change. Therefore, we are in search of a Supplier capable of driving growth in our learner enrolment and engagement through their marketing expertise and extensive connections within the urban sector.

Our objectives

Our key objectives are to significantly amplify UMX´s brand visibility, expand our learner community through lead generation, and improve engagement and conversions for our courses.

• Accelerated Growth: Significantly increases UMX´s learner base by reaching a broader audience and attracting new segments of urban mobility professionals.
• Enhanced Brand Awareness: Elevate UMX´s visibility across various online platforms where urban mobility professionals engage and establish ourselves as a leading provider in the field.
• Improved Course Engagement: Drive user registrations and course completions through targeted marketing initiatives and engaging content.

The Supplier will be required to develop and execute multichannel marketing campaigns. These campaigns must resonate with the UMX’s target audience segments and effectively communicate the value proposition of UMX learning resources.

Additionally, the Supplier will leverage their own platforms, networks, and channels to foster a vibrant online community for UMX learners, encouraging interaction, knowledge sharing, and ongoing engagement. The Supplier will also track and report on the key performance indicators (KPIs) to demonstrate the impact of marketing campaigns on UMX´s growth goals and engagement metrics.

Check the Request for Proposals here.

To apply, please send the completed and signed the Tender’s Submission and Declaration Form.

Deadline for submissions: 19 January 2026 at 16.00 (CET)