Projects

REACTIVITY

Rewarded intermodal active mobility

Project Description

  • Innovation
  • 1 January 2023
  • 31 December 2023
  • TIM
  • 291,750 €

In REACTIVITY’s vision, smart, sustainable cities should achieve a car-free environment within urban areas and zero-emissions by 2050.

The REACTIVITY project rewards public transport and active mobility to reduce emissions; backs data-driven urban; and traffic planning and engaging with citizens, thus helping cities to promote sustainable mobility, as well as intermodality, all while discouraging car dependence.

This project meets the needs of city managers for digital tools to enable urban multi-modal and multi-source mobility planning providing a solution to support intermodal transport, including public transport, cycling, walking, kick-scooters, and car-pooling. The mobility monitoring support is realised through an active mobility plugin integrated in a multi-data source web dashboard.

The solutions will be implemented and tested in Braga (Portugal) and Lecce (Italy) during the second half of 2023. The expected outcomes of REACTIVITY are an increased share of public transport (+6%) and active mobility (+ 15%) and the reduction of kilometres driven by private cars (-2.5 M) and of CO2 emissions (-320 tons) in each city.

Challenge


Raising citizen awareness of active and sustainable mobility, to cut pollution and city traffic while reducing diseases linked to unhealthy lifestyles.

Main Objective


To boost citizens’ intermodal urban mobility, combining the sustainable usage of personal vehicles and public transportation, increasing user engagement thanks to gamification and a reward scheme.

Output


An innovative technological solution to engage users in capitalising on multimodal sustainable and shared mobility and to support cities in monitoring citizens’ active mobility.

Partners


Count5

Project lead


Cristina Frà
TIM
cristina.fra@telecomitalia.it