With a population of almost 20,000, the city of Akureyri is the largest urban area outside the Icelandic capital of Reykjavik. In Akureyri, public transport is provided through a free bus network; however, most residents opt to travel by private car. The current bus system consists of six lines that make a long circular route around the town. Buses are underused, as they are perceived as being unreliable and infrequent. People are also hesitant to use bicycles or other micromobility devices in the winter, even though winter tyres, fitted with studs for bicycles, make this a safe and convenient option.
The Instant System solution is a MaaS platform that integrates public transport with other mobility options available, offering real-time transport information and details on CO2 emissions. The journey planner gives results for public transport as well as walking, cycling, shared transport, private car journeys combined with park and ride services, and on-demand transport for people with disabilities. All itinerary results are quantified with CO2 emissions and provide a comparison with car journeys, to promote a modal shift.
The project pilot will be extended with the municipality of Akureyri for an additional six months to deploy the solution to the whole city. Real-time public transport information and e-scooter availability will also be integrated during 2024.
The project predicts a 10% shift towards public or active modes of transport.
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The perceived unreliability and infrequency of the free public bus system means the service is underused.
The goal of the project is to provide passengers with real-time information on public transport services and CO2 emissions to promote a modal shift.
It is anticipated that an optimised public transport system will increase the perceived reliability and public use of the service.
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