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The project addresses the sustainability challenges in urban cycling by introducing a digital product passport system that promotes circularity and transparency in the bicycle lifecycle. Inspired by the EU’s push for circular economy solutions, the project integrates ownership transfer, service history tracking and AI-powered bike specifications into a user-friendly platform.
The solution will be piloted in Stockholm, Sweden, with a target user base of 1,000 individuals. The project is led by MIOO Cycling AB, in partnership with bike manufacturer Livelo and BikeWise an AI-platform for bike identification. RISE Research Institutes of Sweden will contribute with expertise in circular economy strategies. This collaborative effort aligns with the goals of improving urban mobility sustainability and supporting regulatory compliance with EU Digital Product Passport initiatives.
By facilitating resale and increasing the lifecycle utility of bicycles, the project aims to significantly
reduce waste and encourage sustainable urban practices.
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The urban mobility sector faces challenges of waste and inefficiency in bike lifecycle management. Current practices lack tools for circular economy adoption.
These challenges will be addressed with a scalable platform that streamlines bike ownership transfer and enhances lifecycle transparency through innovative technologies.
The project expects increased bike reuse, reduced waste, and enhanced user engagement in sustainable urban mobility practices, contributing to circular economy goals.
Tomas Grönqvist
tomas@mioo.cc
Ola Henriksson
ola@star-k.se
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