Data-driven decisions for urban freight in Thessaloniki

The “Data-Driven Decisions for Urban Freight” pilot in Thessaloniki addresses the growing challenge of managing urban logistics efficiently in congested areas, while reducing environmental and traffic impacts.

Led by startup Mobito Technology, the project integrates connected vehicle data with the city’s planning and decision-making processes. Data such as GPS traces, stop durations and speeds are sourced from local logistics fleets, to reveal the delivery activity and freight movement patterns. This supports the City of Thessaloniki in monitoring congestion hotspots, evaluating delivery compliance and identifying improvement opportunities in the freight ecosystem.

A key innovation is the digitalisation of local freight rules (e.g. time windows, access restrictions and vehicle-specific exemptions), converting them into machine-readable formats. These can be shared with navigation platforms and logistics operators to improve real-time compliance.

In collaboration with the Municipality of Thessaloniki and the Hellenic Institute of Transport (HIT), the project defines and co-develops a suite of key performance indicators (KPIs), such as CO₂ emissions, delivery bay utilisation and parking time violations. Results are made available through a secure, visual dashboard for city stakeholders.

To engage the private sector, logistics companies are invited to contribute anonymised telematics data. The project will be capped by a dissemination event, where Climate Ambassadors who have demonstrated leadership in sustainable urban logistics will be recognised. The pilot runs from June to November 2025 and is coordinated with local stakeholders to align with the city’s Sustainable Urban Logistics Plan (SULP) and broader European transport strategies.