Coding the Curbs

Urban logistics management urgently needs to evolve. Congestion, pollution and the increasing pressure on space in inner cities are becoming critical. For cities this means managing scarce public space in a sustainable and efficient way. For logistics, this means going from ‘first come first serve’ and a ‘jungle’ to booking guaranteed spaces and ‘pay per use’.

The project will co-create with carriers, cities and citizens, offering clear incentives and engagement. The project will pilot an innovative scalable platform for bookable loading zones. Pricing, incentives and enforcement will directly result in a better use of loading zones, more efficient logistics, including a 20% reduction in kilometres driven and an incentive for clean and safe transport. The pilot uses live (camera) monitoring, analytics, algorithms and co-creation to improve the current system.