4 to 6 November, 2025 
Fira Gran Via, Barcelona, Spain 

Tomorrow.Mobility World Congress (TMWC), co-organised by Fira de Barcelona and EIT Urban Mobility, an initiative of the European Institute of Innovation and Technology (EIT), a body of the European Union, returns for its fifth edition. Under the theme “Move Better,” this year’s event will convene over 200 international experts to explore how cities can accelerate the transition toward cleaner, smarter, and more connected mobility systems. 

Among the leading speakers are David Zipper, Senior Fellow at the MIT Mobility Initiative, and Jari Kauppila, Head of the Secretary-General’s Office at the International Transport Forum (ITF). The programme will also feature policymakers and innovators such as Pierfrancesco Maran (Member of the European Parliament), Arianna Censi (Deputy Mayor for Mobility, City of Milan), and Matt Hale (Deputy Mayor, City of Los Angeles). 

EIT Urban Mobility will also present two new studies: one quantifying the return on investment of bike-sharing schemes across Europe, and another examining behavioural factors that influence commuter choices. The research highlights how shared mobility delivers economic, social, and environmental benefits while revealing how insights from behavioural science can help drive more sustainable commuting habits. ITF, will unveil a new report, supported by the Korean Transport Ministry and EIT Urban Mobility, that aims to provide a structured, evidence-based understanding of how higher-speed urban suburban rail systems are planned, implemented, and operated across diverse metropolitan contexts. 

EIT Urban Mobility booth Hall 2 – Booth D190

Journalist and Media registration: www.tomorrowmobility.com/press/ 

OVERVIEW PRESS PROGRAMME  

The full programme is available here 

Tuesday 4 November  

09:30 – 10:15 | Opening session – Welcome to Tomorrow.Mobility World Congress 2025 – Main Stage 

• Roopa Mishra – Joint Secretary, Ministry of Housing and Urban Affairs, Government of India  

• Marc Rozendal – CEO, EIT Urban Mobility  

• Jordi Valls – Deputy Mayor, Barcelona City Council 

• Constanti Serrallonga – General Manager, Fira de Barcelona 

• Ugo Valenti – Managing Director, Smart City Expo World Congress  

• Maimunah Binti Mohd Sharif – Mayor, Kuala Lumpur City Council  

• Maria Galindo Garcia-Delgado – Secretary of Digital Policies, Generalitat de Catalunya  

10:30 – 11:00 | Keynote – David Zipper – Future of Urban Mobility – Main Stage  

A deluge of self-driving cars could turn urban streets into a congested, dangerous mess, but it’s not inevitable. MIT Mobility Initiative Senior Fellow David Zipper will identify specific ways can help cities future-proof themselves for the rise of autonomous vehicles.  

11:00 – 11:45 | Future mobility: the innovations that will stick – Main Stage  

Explores the transformative trends that will define mobility over the next decade: digital infrastructure, AI, MaaS, and sustainable logistics.  

• Marc Rozendal – CEO, EIT Urban Mobility and President of TMWC   

• Jari Kauppila – Head of Secretary-General’s Office, ITF  

• Vlada Musvydaite Vilciauske – Founder, Walk15 

• Paddy Flynn – VP Google 

• Othman Aldahash – CEO, iotsquared  

• Rikesh Shah – Managing Director, Innovate Today 

 11:00 – 12:30 | The role of shared mobility services in mobility systems – Move Better Stage  

15:00 – 16:30 | Beyond the car: when green commuting is the smart choice – Move Better Stage  

This session looks at how cities and companies can promote greener daily travel through corporate mobility programs, multimodal hubs, and behavioural nudges.  

• Michael Semmer – Urban Places Lab (UK)   

• Julian Hennig – Circle Lead Mobility Solutions, Roche (Switzerland)   

• Lukas Neckermann – Managing Director, Neckermann strategic Advisors 

• Ola Rynge – CTO & Co-Founder, Nudgd (Sweden)   

• Darío Moreno Lerga – Mayor, City of Sagunto (Spain)   

• Sam Li – Senior Innovation Manager, Transport for Greater Manchester (UK)   

• Elena Deambrogio – Head of Open Innovation Unit, City of Turin (Italy)   

• Romeo Arianna – Project Lead, Capital Region of Denmark  

• Joanna Majdecka – Mobility Specialist, Municipality of Krakow (Poland)   

• Bernadette Bergsma – Communications & EU Affairs Director, EIT Urban Mobility 

14.15-15.00 Scaling demand-responsive transport: are AVs the key to a faster and simpler rollout? – shaping mobility stage  

 16.50 – 17.35 Rethinking urban spaces: a policy dialogue – co organised with Eurocities. – Move better stage.  

• Jaromir Beraneak – Committee chairman, City of Prague  

• Claire Depré – Head of Road Safety Unit, DG MOVE (European Commission)   

• Daniel Rádai – Deputy Mayor, Budapest distric 8 

• Thomas Lymes – Policy Director, Eurocities 

• Andrius Grigonis – Deputy Mayor, City of Vilnius 

  

Wednesday 5 November  

09:30 – 10:45 | Improving logistics services at a lower carbon footprint – Move Better Stage  

11:00 – 12:30 | Next stop: autonomous mobility in public transport – Move Better Stage  

Examines how AI, automation, and connected systems are transforming public transit.  

• Gema Canovas Iniesta – Director of Design, Fundación Capgemini – frog (Spain)   

• Guido di Pasquale – Managing Director, PAVE Europe (Belgium)   

• Anna-Maria Martyshchuk – DG MOVE European Commission 

• Rieke Dibbern – Co-Founder & CEO, MOVIRO GmbH (Germany)   

• Júlia Farré Barberà – Business Development Manager, MOVENTIS (Spain)   

• Yasemin Us – Growth Marketing Team Leader, ADASTEC (Turkey)   

• Yann Simon – Innovation Manager, EIT Urban Mobility  

12:45 – 14:15 | Solutions for safer mobility in cities -Move Better Stage  

How innovation and planning can make streets safer for all users.  

• Susan Tully – Research Fellow, Edinburgh Napier University (UK)   

• Sanjiv Ghate – CEO, MOBILISIGHTS (Stellantis DaaS Company) (USA)   

• Matthew Avery – Strategic Development Director, EURO NCAP (UK)   

• Max Zañartu Plaza – Mobility Project Technician, RACC (Spain)   

• Finn Geiger – Managing Director & Co-Founder, Mapular (Germany)   

• Marc Figuls – Managing Partner, Factual (Spain)   

• Lina Mosshammer – Point& 

• Luca Pascotto – Head of Road Safety and Global Advocacy, FIA (France)   

• Traian Urban – Head of IH East, EIT Urban Mobility (Czech Republic) 

14:00 – 14:45 | Crisis-proof mobility: how can we build resilient transport systems? – Main Stage  

This panel addresses how to create transport systems that withstand crises while advancing inclusion and sustainability.  

• Karen Vancluysen – Secretary General, POLIS (EU)   

• David Zipper – Senior Fellow, MIT Mobility Initiative (USA)   

• Fady Shaher Elborno – Executive Director, Strategic Affairs Sector, Department of Municipalities and Transport – Abu Dhabi (United Arab Emirates)   

• Tina Backstrom – Senior Director of Transport, City of Los Angeles (USA)  

 15:00 – 16:30 | Zero emission mobility: recent achievements and future priorities – Move Better Stage  

Thursday 6 November  

09:30 – 11:00 | Efficient use of public space through better urban mobility planning – Move Better Stage  

11:30 – 13:00 | Fostering active mobility and micromobility in cities – Move Better Stage  

• Vlada Musvydaite Vilciauske – Founder & CEO, Walk15 (Lithuania)   

• Nick Brown – CEO Velogik UK (his keynote will address the results from the bike sharing study) 

• Paloma Nieri – Researcher, CARNET-UPC (Spain)   

• Klaus Hockner – Managing Director, Austrian Ass. for the blind and visually impaired (Austria) 

• Alan Lacey Raposo – Project Coordinator, International Federation of Pedestrians ( Spain)   

• Lluis Puerto – Head of RIS and EIT Community, EIT Urban Mobility 

• Yalçin Alver – Advisor to the Mayor, City of Izmir (Turkey)  

 12:25 – 13:10 | Zero emissions, maximum impact: toward competitive and sustainable mobility systems-Main Stage  

13:45 – 15:15 | Deploying autonomous driving technology in our cities – Move Better Stage