(EU. 3 March 2025) – EIT Urban Mobility, an initiative of the European Institute of Innovation and Technology (EIT), a body of the European Union, is participating at Barcelona’s 2025 Mobile World Congress (MWC), from 3 to 6 March. The organisation will play a key role in this year’s Smart Mobility focus through a series of expert panels and collaborative initiatives.    

The MWCapital experience at MWC 2025 will feature an interactive demonstration across six themes, with mobility and last-mile logistics being central themes. At the stand, visitors can engage with a digital map of Barcelona, co-designed with EIT Urban Mobility, to see real-time impact of different distribution models on traffic, pollution and logistics efficiency. 

With e-commerce intensifying urban challenges, the experience illustrates various technological solutions including urban logistics centres, micro-platforms, electric vehicles, and cargo bikes for distribution in pacified zones. The display also features initiatives like Low Emission Zones and demonstrates how cities can create cleaner environments. 

Visitors can explore points of interest on the map and compare different delivery models through dynamic graphics and animations. The platform reveals advantages and disadvantages of each approach in terms of efficiency and sustainability, aiming to raise awareness about optimising urban logistics and showcasing how data computation technologies can advance more sustainable mobility models for Barcelona. 

As a content partner, EIT Urban Mobility will also participate in the Cities in movement: Challenges and solutions for the last-mile logistics on 4 March from 15:30 to 16:30 CET at the Mobile World Capital Barcelona Foundation Booth. Martí Massot, Public Sector Development Manager at EIT Urban Mobility, will join the session alongside Maria Savall Mañó from the Ajuntament de Barcelona and Mariola Panzuela from C40.  

Beyond this collaboration, EIT Urban Mobility will participate in several high-profile activities on 5 March: 

María Paula Caycedo, Ecosystem & Stakeholder Director at EIT Urban Mobility, will represent the organisation at a panel hosted by Huawei, focusing on the inclusion of women in STEM and industry, specifically within the mobility sector. Titled Talent for a Sustainable Future: A Look Beyond Digital Skills, the session, featuring representatives from Airbus Defence and Space, Huawei, and Barclays, will be held at 15:30 CET at Hall 3, Stand 3A10. 

Adriana Diaz, Innovation Director at EIT Urban Mobility, will moderate a session on sustainable mobility beyond electrification as part of the Green Tech Programme at 4YFN-MWC Barcelona 2025. Speakers will include Timo Buetefisch, CEO of Cooltra, Gregory Duconge, CEO of Vulog, and Remy de Tonnac, Partner at ETF Partners. The session will run from 15:50 to 16:20 CET at the Beta Lab Stage, Hall 8.1. 

Mireia Gilibert, Innovation Lifecycle Officer at EIT Urban Mobility, will join the Digital Skills Networking Panel on digital technologies for SMEs, alongside representatives from UAB, Universidad de Aveiro, UNESCO, i2CAT, and EURECAT. This session will be held at 10:30 CET at the Digital Arena. 

“Collaboration between institutions isn’t just beneficial but essential if we are to tackle the urgent challenges facing our cities,” said María Paula Caycedo, Ecosystem & Stakeholder Director at EIT Urban Mobility. “At MWC, we have the opportunity to bring together diverse perspectives to confront the realities of urban congestion and environmental impact. Through technological innovation, we aim to contribute to more equitable and sustainable urban spaces.”