Objectives & methodology:
This report was developed during a workshop with 15 psychology and mobility experts, complemented with literature review. It aims to:
Highlight and understand the main psychological factors impacting people’s mobility decisions
Identify mobility offers and demand-side strategies that motivate sustainable behaviour
Provide recommendations to public and private entities for targeted interventions supporting the uptake of sustainable mobility options
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Findings & recommendations:
Promoting sustainable mobility behaviour is an essential component of the transition to better mobility systems. Next to the provision of adequate infrastructure and a coherent regulatory and policy framework, interventions focused on leveraging psychological factors impacting mobility behaviour show great positive impact. The report highlights the following key findings and recommendations (see conclusion and recommendations section for more details):
