october, 2023

fri27oct10:00fri17:00Transition ArenaA Radical Design event organised by Innovation Hub West10:00 - 17:00

Event Details


(co-located event within the World of E-Mobility)

Date: 27 October 2023

Time: 10.00hs – 17.00hs

Location: Expo Greater Amsterdam, Vijfhuizen / NL

We are thrilled to extend an exclusive invitation to you for a remarkable event presented by EIT Urban Mobility in collaboration with the Dutch Research Institute for Transitions, Witteven + Bos, Barend Koolhaas Studio, Rebel Group and The Lab of Thought. Join us for an inspiring day of exploration and innovation at the ‘Radical Design’ Transition Arena.

Our distinguished panel of visionary experts includes:

  • Derk Loorbach
  • Martin Guit, Advisor at Rebel Group
  • Barend Koolhaas
  • Marcel Schreuder
  • Marco te Brömmmelstroet

The event will be moderated by Geert Kloppenburg, a renowned figure in the field, who will also host a captivating discussion on radical design in public transport.

The Lab of Thought will host a session staging Prof. Dr. Marco te Brömmelstroet (University of Amsterdam), and three authors of their latest publication ‘Non Boring Mobility Innovations.’

In this event, EIT Urban Mobility will introduce the Transition Arena into the Sustainable Mobility Transition domain, offering invaluable insights into the radical transformations of cities around the world.

We will delve into a diverse range of topics, including:

  • Human-centred design
  • Carless city zones
  • Low-speed vehicles
  • Behavioural change through design
  • Mobility Data Spaces
  • Public transport innovations
  • Decarbonization, electrification, and hydrogen adoption

This event is tailored for urban architects, planners, and mobility professionals like yourself. Instead of breakout sessions, we invite you to enjoy a delightful Vegan Networking Lunch, providing a perfect opportunity to connect with fellow high-profile attendees and share your passion for shaping the future of urban mobility.

As a token of our appreciation for your attendance, each participant will receive a complimentary copy of the book “Non-Boring Mobility Innovations,” a valuable resource that will empower you with the network and knowledge needed to initiate significant transitions.

Save the date: Friday, 27 October, at the World of eMobility. We look forward to your presence at this exceptional gathering.


Event Opening
10:00 hs – 10:15 hsOpening & Introduction Moderator: Geert Kloppenburg Brief overview of the day’s agenda
Session 1: EIT Urban Mobility Welcome
10:15 hs – 11:00 hsWelcome speech by Willem-Frederik Metzelaar, MD Innovation Hub West – EIT Urban Mobility
Session 2: Transition Arena Workshop
11:00 hs – 11:45 hsSpeaker: Derk Loorbach (Professor at Erasmus University Rotterdam, Director at DRIFT,) Topic: Transition Arena Approach Q&A and Discussion
Session 3: Rotterdam
11:45 hs – 12:30 hsSpeaker: Martin Guit (Strategic Advisor Mobility, Rebelgroup) Topic: Transition Arena Rotterdam Q&A and Discussion
Lunch and Exhibition Visit
12:30 hs – 13:30 hsParticipants will enjoy a vegan networking lunch and explore the exhibition.
Session 4: Examples of Radical Design
13:30 hs – 14:15 hsSpeaker: Harro Wieringa (Team Leader Urban Design, Witteveen + Bos) Topic: Examples of Radical Design Q&A and Discussion
Session 5: Minimal Vehicles
14:15 hs – 15:00 hsSpeaker: Barend Koolhaas (Owner, Studio Barend Koolhaas) & Marcel Schreuder (Founder, Springtime) Topic: Minimal Vehicles Q&A and Discussion
Coffee Break
15:00 hs – 15:15 hsCoffee Break  
The Lab of Thought Presentation
15:15 hs – 17:00 hsSpeaker: Professor Marco te Brömmelstroet and students from The Lab of Thought Topic: Non-Boring Mobility Innovations Presentation on their publication and insights Debate lead by Geert Kloppenburg.
Event Conclusion
17:00 hsWrap-up & networking drinks

Note: The schedule may be subject to minor adjustments during the event. Please refer to the event organisers for any updates.


Please register here to guarantee your seat at the event. If the clickable link does not work, please copy this link: https://shorturl.at/tDPTX & copy paste into your web browser.

Please RSVP at the link below at your earliest convenience to secure your place among the thought leaders and innovators driving positive change in urban mobility.

For more information, please do not hesitate to contact us via west@eiturbanmobility.eu.

Sincerely yours,

Team Innovation Hub West


(Friday) 10:00 - 17:00


EXPO Greater Amsterdam

Stelling 1, 2141 SB Vijfhuizen


EIT Urban Mobility - Innovation Hub West