In this Mobility Talks, we will explore the findings of a new study by EY, commissioned by EIT Urban Mobility and Cycling Industries Europe, on the return on investment in bike-sharing schemes. The session will offer insights into the quantification of the tangible and intangible benefits of bike-sharing—spanning health, environmental, and economic impacts—across European cities.
The discussion will dive into some key themes of the report, such as barriers to deployment and practical recommendations to increase the attractiveness and role of bike-sharing as a full component of cities’ public mobility systems.
Expert panel
A series of experts on the sector will attend to discuss the return on investment in bike-sharing schemes:
Nick Brown is CEO of Vélogik UK and project lead for the Cycling Industries Europe study on the return on investment in bike-sharing schemes. With a professional background in law and finance, he has spent over a decade in the micromobility sector, working with some of Europe’s largest bicycle fleets, including Paris’s Vélib’ and London’s Cycle Hire. His passion lies in harnessing sustainable mobility to improve urban livability, combining strategic business insight with hands-on experience in delivering large-scale mobility solutions.
Stephen McGinn, Walking & Cycling Officer, Fingal County Council (Ireland)
Yannick Cabrol is a Director leading EY Impact in France. With a background in economics and politics, Yannick has spent years working on large-scale projects that aim to reduce carbon footprint while fostering economic growth in local communities. Key credentials include for example the economic and carbon impact of the Paris 2024 Olympic Games or the sustainable tourism strategy of Belfast City. He led the work on the social impact of bike sharing in Europe and is eager to present key findings during Mobility Talk!.
Lauha is a policy and advocacy professional with extensive experience in public affairs and strategic communications at both EU and global levels. She has served as Policy Director at Cycling Industries Europe since it was founded in 2019. Lauha leads several expert groups, including bike sharing, leasing and sustainability. She is also a co-founder of theWomen in Cycling network, which currently has more than 3,000 members and promotes greater diversity in the cycling industry.
