With the theme “It’s All About Mobility,” IAA Mobility 2025 will once again transform the city of Munich into a unique central hub for mobility, sustainability and technological innovation. From 9 – 14 September 2025, numerous international exhibitor and key players from the mobility industry will come together to showcase, experience and discuss about groundbreaking mobility trends. The IAA Summit and IAA Conference offer a venue idea exchange for professionals and experts (B2B and B2ESG). Meanwhile, the Open Space IAA Experience in downtown Munich will serve as a forum for discussing future mobility concepts and stages for experiencing new technologies (B2C).
EIT Urban Mobility will actively take part in the following activities during the event:
- EIT Urban Mobility session ”The future of parking: Rethinking urban space” (Yellow Forum – Messe München, Wednesday 10/09 10-10:45h). Public space in cities is highly contested, with numerous competing demands — and parking remains one of the most debated. In this session, we will explore mobility planning practices and data-driven solutions that support more efficient and sustainable allocation of urban space. The discussion will highlight how cities can rethink parking and mobility infrastructure to better serve broader societal, environmental, and accessibility goals.
Welcome words by Marc Rozendal – CEO, EIT Urban Mobility. Speakers: Klara Svejdova – Smart Mobility Development, SKIDATA; Benjamin Sternkopf – Advisor, Senate Department for Mobility, Transport, Climate Protection and the Environment, City of Berlin; Iskandar Tange – CEO & Co-founder, Coding the Curbs
- EIT Urban Mobility session “Data as the Driver: Integrating autonomous vehicles in urban mobility systems” (Yellow Forum – Messe München, Friday 12/09 12-12:45h). The session will explore the pivotal role of data in integrating autonomous vehicles (AVs) into Europe’s urban mobility ecosystems. We will examine how data collection, sharing and governance can drive efficient, safe, and equitable deployment of AVs. The discussion will highlight best practices in data-driven policy making, cross-sector collaboration and the development of smart infrastructure, as well as on how to access data of previous pilots and testing of automated mobility across Europe. Attendees will gain insights into the challenges and opportunities of using real-time and predictive data to optimise traffic flow, ensure regulatory compliance and support sustainable urban mobility strategies.
Speakers: David Gordon – Lead Digital Mobility, City of Munich ; Ali İhsan Danışman – CCO, ADASTEC; Lara Amini – Co-Founder & Managing Director, LOXO.
- Jury member in the startup pitching competition IAA Founders Fight (Yellow Forum – Muenchenmesse, Thursday 11/09 16:00-17:00h)
- EIT Urban Mobility will sponsor and actively participate in the following two activities organised by TUM Venture Labs, UnternehmerTUM and M-Cube:
- IAA Side Event: Venture Client Roundtable dedicated to fostering stronger connections, sharing valuable insights and good practices among corporate venture client teams. For the very first time, the Venture Client Roundtable will be open to investors & scientists in order to discuss topics such as whether portfolio companies of VCs should be pushed towards Corporates‘ Venture Client Units and whether regular event formats where validated sponsors may pitch should be organised. (Vorhoelzer Forum – Munich, Wednesday 10/09 13:00-17:30h. More info and registrations: Venture Clienting Roundtable).
- Ultimate European startup party: An event demonstrating the innovative power through startups and its ecosystem in Europe focusing on mobility and the successful corporate <> startup <> science collaboration. The event will be opened by Helmut Schönenberger (co-founder and CEO of UnternehmerTUM) followed by 90 sec. elevator pitches of the Top10 of European Startup Prize for Mobility and 60 sec. pitches by sponsoring investors. (Marienplatz – Munich, Wednesday 10/09 18:00-22:00h).
More information and registrations: Visitors | IAA MOBILITY
