Tyre wear and non-exhaust emissions (NEEs) are the dirty secret of the transport industry and a significant contributor to urban air and ocean microplastic pollution. Despite targeted policy measures in cities (Euro 7), there has been a consistent rise in NEEs caused by tyre, brake and road wear, especially in electric vehicles.
The Tyre Collective proposed solution is a patented electrostatic filter (TC05) that captures PM from tyre and road wear on the vehicle before it enters the environment. This project focuses on refining and commercialising this retrofit solution for light commercial vehicles.
This includes a fourmonth trial and demo with partners Ringway in the United Kingdom and the Eurometropolis of Strasbourg in France. The project will validate filter performance, streamline logistics and data integration, and quantify environmental impacts at scale.
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This project addresses tyre wear and other NEEs, a major source of urban air pollution and the second-largest microplastic pollutant in our oceans.
The challenge is to scale and commercialise this product across larger public and private fleets, preventing harmful particulates from entering our environment.
Develop TC05 for commercialisation, conduct trials to improve capture efficiency, and streamline logistics and data integration to improve air quality in our cities.
The Tyre Collective completed their first trials in the construction industry with Ringway in London and their first city demo with the Eurométropole de Strasbourg in France. They tested their latest retrofit on-vehicle tyre wear capture device and validated their B2B2G/B2G go-to-market strategy.
Across both pilots, the devices captured up to 25% of PM10 by mass and generated valuable technical and operational insights for launch. Through public engagement, we reached 5M+ people, raising awareness on tyre wear and NEEs. Following the project, our focus is on scaling demonstrations, onboarding first customers, and aligning our impact with European air-quality targets.
