A multimodal approach to sustainable and urban transport at Tomorrow.Mobility

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Infographic on Mobility Data Space in EN, DE, ES

Text available in IT, PT, SE, DE, DK, FR.

EIT Urban Mobility, an initiative of the European Institute of Innovation and Technology (EIT), a body of the EU, is driving the necessary shift towards a greener future for urban mobility by co-organising with Fira de Barcelona, Tomorrow.Mobility World Congress (TMWC). TMWC, serves as an essential platform for global leaders, experts, and visionaries to convene and foster collaborative efforts aimed at reshaping the future of urban mobility. From 7 to 9 November in Barcelona, this congress, in the framework of Smart City Expo, facilitates knowledge-sharing and drives innovative solutions for a smarter, cleaner, and more interconnected urban mobility landscape.

As CEO of EIT Urban Mobility and President of the Tomorrow.Mobility World Congress Advisory Board, Maria Tsavachidis emphasises the critical need for expedited action in light of recent warnings from the IPCC[1] and the European Union on climate change. “We stand at a pivotal moment, where the urgency of climate action demands a radical shift in the way we approach urban mobility. With the transportation sector identified as a significant contributor to the climate crisis, EIT Urban Mobility advocates for a reimagined and integrated approach to mobility in cities, emphasising the importance of multimodality. This strategic approach leverages the unique strengths of various transport modes, enabling a seamless and sustainable transition towards environmentally conscious urban transportation systems.”

According to the findings from a study by EIT Urban Mobility, the transition towards sustainable urban mobility in Europe is expected to necessitate an additional €86 billion by 2030. Encouragingly, this investment is projected to yield substantial returns, with each euro allocated to the transition potentially generating up to €3.06 by 2030. Results[2] show that by 2030 pricing schemes (congestion and pollution charging, parking pricing, public transport integrated ticketing and tariff schemes) is the set of measures with the highest net benefits in small and medium cities, while innovative services (Demand Responsive Transport, autonomous vehicles, Intelligent Transport Systems) are the better choice for large cities’ transition pathways.

EIT Urban Mobility releases during the event its latest study on “Unlocking the Future of Mobility with European Data Spaces” in collaboration with Factual and i2CAT. With at least 400 mobility data sharing initiatives currently active in Europe, today’s mobility data landscape is scattered and requires better interoperability to deliver its full potential and enable seamless multimodality. As mobility is not only a strategic sector but also a vector that connects other economic areas of activity, the relevance and potential of data spaces for mobility is even greater. 

At a macroeconomic level, the European Commission estimates that the access to real-time information on traffic avoidance and train delays could save up to 730 million euros and 27 million hours, respectively, equivalent to more than €20.74 billion in labour cost savings.  The Mobility Data Space (MDS) framework should include:

  • Optimisation of mobility strategies through enhanced access to high-quality data.
  • Simplification of navigation across various transportation networks, leading to improved services and sales forecasts.
  • Empowerment of citizens through improved mobility options, reduced journey times, and access to reliable traffic information.
  • Enhancements in safety through up-to-date road condition data, facilitating informed decision-making for safer journeys.
  • Business opportunities for data vendors, cost savings through shared resources, and the fostering of joint innovation for enhanced user experiences.

The recent launch of the Cycling Declaration has been a significant stride forward, aligning with the European Year of Skills initiative that aims to bolster education and skill expansion across Europe. As European cities today face the fundamental challenge of empty, single, and low occupancy passenger transport vehicles, a trend that is worsening every year, with more than 560 passenger car and 81 commercial cars per 1000 inhabitants (2022). This escalating trend underscores the urgent necessity for sustainable, accessible, and inclusive transportation solutions, emphasising the importance of tools such as mobility data space and comprehensive multimodality planning.


[1] Intergovernmental Panel on Climate Change

[2] 779 European cities of more than 50K inhabitants

Tomorrow.Mobility World Congress 2023: Shaping the Future of Sustainable Urban Mobility 

November 7 to 9, 2023Fira Gran Via, Barcelona, Spain

Tomorrow.Mobility World Congress (TMWC) is the global event that drives innovation and sustainability in urban transportation. This year, for its third edition TMWC is set to take place under the theme “Make your Move Matter.”

TMWC, jointly organised by Fira Barcelona and EIT Urban Mobility, an initiative of the European Institute of Innovation and Technology, a body of the EU, promises to shift gears towards sustainable urban mobility with a focus on real implementation. The congress will act as a platform for urban mobility experts and enthusiasts, featuring an extensive programme covering critical topics for the future of the sector.

Among the more than 100 speakers are Timothy Papandreou, former Chief Innovation Officer at San Francisco MTA and advisor for X Alphabet’s Moonshot Factory; Karima Delli, Chair of the Committee on Transport and Tourism at the European Parliament; Seleta Reynolds, Chief Innovation Officer at the Los Angeles Metropolitan Transportation Authority; Jacob Bangsgaard, Secretary General for Automobile Mobility and Tourism at the FIA; and Jill Warren, CEO of the European Cyclists’ Federation.

Tomorrow.Mobility World Congress, held within the framework of Smart City Expo World Congress, will welcome more than 25,000 in-person attendees, more than 1,000 exhibitors, 600 speakers, 140 countries, for more than 150 conference and panel.

PRESS PROGRAMME 

The full programme is available here 

09:30 – 10:30 | Welcome & Opening by Maria Tsavachidis, CEO of EIT Urban Mobility and President of Tomorrow.Mobility. Auditorium

10:30 – 12:00 | All aboard! The future of transport is public. This session will also be presenting the results of first study on micro-incentives for mobility. Tomorrow.Mobility Room

12:00 – 13:30|Keynote: Tim Papandreou, CEO of Emerging Transport Advisors, on how the latest technological innovations will impact our mobility systems. Auditorium

12:30 – 13:30 | Public-private partnerships for impact-driven mobility innovation. Auditorium

13:4515:15 | Unlocking the potential of mobility data. Tomorrow.Mobility Room

Join this discussion examining the complex topic of data and the role cities can play in leading the way to making an EU-wide mobility data space a reality. The session will present the results of the new study conducted on the potential of a data-based mobility economy in Europe, in providing not only technical solutions, sovereignty but also creating new business and service models. 

15:00 – 15:30| Tour of latest innovative mobility start-ups. meeting at the EIT Urban Mobility Booth.

15:45 – 17:15 | Fair moves: towards just and accessible urban mobility for all. Tomorrow.Mobility Room

9:45 – 10:15 | Keynote: Seleta Reynolds’, Los Angeles Metro’s Chief Innovation Officer, on leadership and how practitioners can drive positive change for their communities with improved mobility options. Auditorium

10:15 – 11:00 | Extreme Weather events call for extreme action in the mobility sector. Auditorium

The panel will include high level representatives from the City of Leipzig, Union for the Mediterranean, WRI Ross Centre for sustainable cities, European Cyclists’ Federation, International Road Federation, City of Copenhagen. The panel will be headed by Akshat Rathi, Senior climate Editor at Bloomberg. 

11:30 – 12:15 | Press briefing by Maria Tsavachidis, CEO of EIT Urban Mobility and President of Tomorrow.Mobility on the state of play and future of mobility. Room 42 – Level 1 – Upstairs

12:30-13:30 | The power of cross-border journalism – networking lunch with Clean Energy Wire CLEW. Press room.

A chance to meet colleagues, to get to know the Clean Energy Wire CLEW and to learn about its opportunities to collaborate with journalists from across the globe. Big transformation challenges like fixing the climate crisis, building sustainable mobility and cities or creating an inclusive digital environment have one thing in common: solutions and problems go beyond national borders. During the networking lunch, CLEW will present its latest grant opportunity for journalists on the question of what a just green transition in Europe can look like.

13:30-14:00 | Demo zone presentation by Gareth Macnaughton, Director EIT Urban Mobility. Meeting at the demo zone.

13:00h – 14:30 | Powering the Electric Mobility Transition. Tomorrow.Mobility Room

15:00 – 16:15 | Venture capital crunch: a crisis for mobility start-ups? Tomorrow.Mobility Room

9:30 – 11:00 | Why we should care about autonomous mobility. Tomorrow.Mobility Room

11.00 – 12:00 | Networking Brunch at EIT Urban Mobility’s booth.

12:45 – 13:15 | Keynote: Tamira Snell, Senior Advisor at Copenhagen Institute for Futures Studies on how evolving behaviours can be harnessed to shape a brighter mobility future. Auditorium


Press registration 

If you wish to cover Smart City Expo World Congress and Tomorrow.Mobility World Congress, you can apply for a press/analyst pass that will allow you to access the exhibition area, conferences, and side events. Press Registration | Tomorrow.Mobility World Congress