ReAdjust partners group picture

Eight partners develop solutions to tackle inequalities in Europe’s Green and Digital Future

EIT Urban Mobility working on research project to ensure equitable access to the benefits of twin transitions

Europe’s pursuit of a green and digital transformation raises concerns about exacerbating or creating new inequalities. While the twin transition envisions a fair and just society, challenging geopolitical developments threaten an equal future for all. READJUST, the newly launched EU-funded research project, addresses these issues and proposes concrete solutions. A four-step approach aims to successfully mitigate negative consequences of the twin transition.

In 2022, more than one in five people in the European Union were at risk of poverty or social inclusion. Specifically, already disadvantaged groups are more likely to be left behind in a transformative process that aspires to be inclusive and resilient. READJUST, a 42-month long research project, aims to ensure equitable access to the benefits of the green and digital transformation, developing necessary tools and insights for policymakers to mitigate negative impacts. A particular focus is placed on the sectors of mobility and agri-food due to their high environmental impact, relevance to everyday life, and the potential to foster equitable change.

To achieve these goals, READJUST partners are supported by the European Research Executive Agency (REA) with a budget of EUR 2.9 million over three and a half years.  The project gathers a strong consortium of eight multidisciplinary partners from Belgium (Solidar, EIT Food), Finland (VTT), Germany (EURICE, Fraunhofer ISI), the Netherlands (YAGHMA B.V, University of Amsterdam), and Spain (EIT Urban Mobility).

READJUST employs a comprehensive four-step approach to achieve this: 1) identifies and monitors existing policies and inequalities, 2) assesses transition processes, 3) co-creates new measures and tools, and 4) evaluates policy recommendations and proposes evidence-based revisions for social inclusion and equality. The project’s main findings will support an Observatory designed for policymakers, featuring a policy tracker tool, a collection of best practices, a clear policy roadmap, and a co-creation framework with a self-assessment tool for evaluating potential equality impacts before policy implementation.

EIT Urban Mobility contributions to READJUST include working on the identification of inequalities in the mobility sector, the development of an equality self-assessment tool and leading the co-creation of policy measures for equal twin transition.

Read the full press release here: READJUST – Just transition to a green and digital future for all | READJUST

Kick-off info post from ReAdjust

Nudging for sustainable mobility: The REACTIVITY project

In a world grappling with growing challenges such as air and noise pollution, traffic congestion, and increasing chronic illnesses due to unhealthy lifestyles, the need for intermodal active mobility and technological tools for its implementation has never been more pressing. Recognizing this urgency, the REACITIVY project, implemented in cities like Lecce (Italy) and Braga (Portugal), emerged as a beacon of change.

The REACTIVITY project: A catalyst for change

In 2023, the REACTIVITY project nudged and promoted intermodality and active mobility by rewarding citizens with economic incentives to spend in local shops in Lecce (IT) and Braga (PT). At the same time, the project collected and monitored travel data to inform data-driven measures, policies, and investments.

With the project’s gamification and rewards mechanism, users accumulated points and achieved goals by opting for more sustainable modes of transport (i.e. walking, micromobility, public transport, carpooling), and won vouchers to spend in local shops joining the REACTIVITY network. By rewarding intermodality and active mobility, the project discouraged private car dependence for urban travel and supported the reduction of CO2 emissions. 

REACTIVITY press event in Braga.  

An innovative nudging solution

At the heart of the REACTIVITY project lies a technical solution designed to collect, gamify, engage, and define measures supporting intermodal active mobility, as well as an active mobility knowledge package to plugin into a multisource dashboard.    

The technical solution is twofold. Firstly, it enhanced the existing Pin Bike solution, enabling the rewarding of intermodal mobility behaviour. Secondly, it seamlessly integrated the collected data into the TIM Urban Genius Platform by TIM (Telecom Italia) to support multi-source monitoring in urban settings. 

The Pin Bike system certifies user travel by all forms of sustainable transport (i.e. walking, micromobility, public transport, carpooling) in urban areas. Data collected through the Pin Bike app is aggregated with information from other sources, such as sensors on urban buses. Furthermore, the tool supports the planning and co-creation of urban spaces, traffic control, and infrastructure development in a more efficient and ecologically sustainable way. 

Beyond supporting city authorities and encouraging local commerce, this tool also assists companies who, under the new European Corporate Sustainability Directive regulations in force from January 2024, will be required to track and report greenhouse gas emissions from employee commutes. The optimisation of home-work travel has now become mandatory for companies across Europe. 

Local businesses participating in the REACTIVITY network reward scheme. 

The results 

The REACTIVITY solution was implemented, tested, and validated in Braga and Lecce from July to November 2023, involving almost 700 citizens and 60 shops. The ouctomes were remarkable, showcasing a significant increase in active mobility (6,7% and 15,2% respectively), a reduction in car use (4,6% and 8,1% respectively), a substantial decrease in CO2 emissions (almost 30 tons collectively), and an impressive +80% user retention rate. 

In Braga, 475 users logged nearly 13,000 sessions, covering a distance of 103,891 kilometres and saving 18,728 kg of CO2 emissions. A little over €6,000 in incentives in the form of vouchers were reimbursed to the 35 local businesses engaged.  

Similarly, in Lecce, 162 active users completed over 6,400 sessions, covering 36,656 kilometres and saving 9,874 kgs of CO2. The pilot engaged 16 commercial businesses, and the users of the solution received vouchers earned through the use of public, sustainable, and active travel methods. Thanks to its participation in the REACTIVITY project, the Municipality of Lecce was awarded twice in 2023 for good administrative practice: at the City Vision of Padua event and the Urban Award as part of the Anci National Assembly.  

To delve deeper into the transformative Reactivity project and Pin Bike, visit their dedicated websites.

Heraklion launches project pilots to boost sustainable mobility in the city

  • Implemented by EIT Urban Mobility, the aim of the project is the pilot operation for six months (until Easter 2024) of 13 automated and secure parking stations (two different types)
  • The initiative promises to redefine the urban landscape and improve the quality of life for Heraklion residents
  • The kick-off event of the project was held last 3 December in an open event to present the solution to the citizenship

The Greek city of Heraklion launched the project pilot of #ChallengeMyCity looking to improve the accessibility and sustainability of its urban mobility ecosystem by creating micromobility hubs through secure bicycle parking and controlling parking spaces for persons with reduced mobility (PRM) and logistics.


The Department of Traffic & Communications of the Directorate of Technical Projects & Meleton decided to implement the project that is part of its wider policy (safe bike racks, bike paths, etc.) to strengthen the use of the bicycles as a means of movement and to reduce traffic in the context of Heraklion’s Sustainable Urban Mobility Plan.

The project aims to elevate active mobility, focusing on micromobility and bike mobility. The objective is to deploy secure and sustainable bike and kick-scooter parking infrastructure at strategically selected points throughout the city. These hubs, featuring a flexible modular design accommodating 4 to 10 bicycles and e-bikes, cater to both spontaneous parking and charging requirements for registered users. These infrastructure enhancements are envisioned to enhance the overall quality of life for Heraklion’s residents, contribute meaningfully to climate change mitigation efforts, and foster a more robust and dependable urban mobility sector. Two innovative solution providers have been selected for funding in this project:

  • will deliver 10 units to be installed outside the old town. These smart and secure bike parking hubs come equipped with e-bike charging capabilities and can be accessed through the mobile app.

  • DonCicleto will provide 3 units to be installed in the old town. The Bikehangar, their modular and scalable bike and scooter parking solution, offers protection against vandalism, inclement weather, and theft.

Read the press release here




TMB public procurement of innovation: Gap of curved platforms

  • As part of the European Union’s Horizon Europe Programme InnoBuyer, TMB is undertaking its first Public Procurement of Innovation process, which is looking for an innovative solution to bridge the space between the train and the platform of nine of its metro stations.
  • TMB is the leading public transport operator of Barcelona and its metropolitan area. Thousands of citizens make daily use of its services. Apart from operating the city’s main bus and metro networks and its metropolitan area, TMB also offers various transport services for the visiting public.

Barcelona, October 2023 – Transports Metropolitans de Barcelona, TMB, responsible for managing public transportation in the metropolitan area of Barcelona, recognised the need for innovation in the face of growing urbanisation and the challenges posed by climate change. And the vision is clear: to leverage PPI as a catalyst for sustainable, efficient, and user-centric public transportation systems.

As part of the European Union’s Horizon Europe Programme InnoBuyer, TMB is undertaking its first Public Procurement of Innovation process, looking for an innovative solution to bridge the space between the train and the platform of nine of its metro stations. This gap makes access to the train difficult for all users. For people with reduced mobility, the distance may make it impossible to access the train. For other users, passengers may trip, fall or suffer injuries when getting on or off the train, which may also cause delays in the arrival and departure of trains.

Are you interested in this type of cooperation?
EIT Urban Mobility supports all stages of the PPI process, starting by identifying concrete needs and defining the scope of challenges. Additionally, we support scouting a solution and a demo host to test the solution in a real-life environment, facilitating engagement with key stakeholders in urban mobility within our European network. We provide expert advice to select the best innovative solution among all options available based on the needs of the challenger. Finally, we also guide the last stage of the public procurement process, which includes an accurate wording of the tender specifications.

If you have a solution that may fit this challenge, don’t miss the launching webinar of the TMB’s first Preliminary Market Consultation next 16 October at 12pm.

As an expert in urban mobility, EIT Urban Mobility has been supporting TMB through its first public procurement of innovation process. Given that we gather the significant European ecosystem in urban mobility, we facilitate access to potential solution providers, from public and private organizations to SMEs and start-ups.



IMMENSE project kicks-off in the city of Esplugues de Llobregat, Barcelona

  • The primary outcome of IMMENSE is an integrated platform for city authorities to inform, implement and evaluate TDM schemes on urban roads by applying a demand-based pricing strategy

  • During the two-month pilot, the system will be tested with users in Esplugues de Llobregat (Catalonia) and Munich (Germany), with an integrated system platform and end-user application capable of managing urban traffic demand through a dynamic pricing strategy.

  • The pilot has been launched to coincide with the European Sustainable Mobility Week celebration.

Barcelona, 21 September 2023 – The Immense project enables the development of digital tools to simulate with test users an innovative pay-by-distance satellite toll system to be implemented in the low-emission zones of Esplugues de Llobregat (Barcelona) to promote smart and connected mobility, encouraging shared transport and active travel. 

The proposed solution, which will be tested for two months with the participation of citizen testers, will simulate a demand-based pricing strategy, where users will be informed about the payment defined by a fixed fee to access the low emission zone, and a variable fee depending on the number of kilometres travelled, the level of usage and the congestion at the time of access.

The project aims to help the municipality of Esplugues de Llobregat to support the efficiency of their Low Emission Zones (LEZs).

To achieve a final solution that could be scalable and useful to other cities, Immense has the active participation of Munich and Esplugues de Llobregat, as both have different consolidated management schemes, including low emission zones and vehicle access regulations. In addition, Immense will serve as a platform for city authorities to simulate, report, implement and evaluate these schemes.



IMMENSE proposes the creation of a TDM tool that can dynamically influence traffic demand on road ecosystems depending on congestion and pollution levels. By using a dynamic rate system with game design elements or “gamification” (such as automatically rewarding users with points for reducing travel time along congested routes if they choose an alternative one), the IMMENSE solution discourages users to access congested roads at times when high demand occurs. This way, pollution, and congestion levels will be reduced when it is more needed, also improving safety and helping the quality of life in surrounding areas. Moreover, users who access cities through more sustainable modes will get rewarded with discounts on active and greener solutions.

Project partners: CARNET, Abertis Mobility Services, UPC, City of Munich, Ajuntament d’Esplugues de Llobregat
CIMA Engineering & Environmental, S.L.

REACTIVITY project in Braga challenges citizens to embrace sustainable mobility

The Municipality of Braga has launched the “Reactivity Braga – Diversity and Sustainability” initiative to encourage Braga residents to embrace more sustainable, inclusive, and eco-friendly transportation options. In return, citizens can accrue points to exchange for discounts at local businesses.

This represents an innovative intermodal urban mobility project supported and promoted by EIT Urban Mobility, in collaboration with Braga Urban Transport (TUB) and the Business Association of Braga. The project hinges on a reward and gamification system, where users are incentivised to choose public transportation, bicycles, electric scooters, or walking for their commutes.

This approach makes the mobility experience more appealing and enjoyable, motivating citizens to adopt more mindful and sustainable transportation practices.

The project began on 10 August and is slated to run for three months. To participate, Braga residents need to complete a specific form. Upon registration approval, users can access an online platform to track their performance, view accumulated points, and observe their contributions to promoting sustainable mobility in Braga.

During the project’s presentation press conference, Olga Pereira, Braga’s City Councillor and President of the Board of Directors of TUB, remarked that this initiative is part of ongoing efforts to transform the mobility habits of Braga residents toward sustainability: “Reactivity Braga follows the success of last year’s Bicification project, which inspired us to apply for this new project in partnership with TUB. Reactivity relies on buses as the core component but also encourages walking, cycling, and scooting.”


“The great thing about the REACTIVITY project is its intermodal approach, which combines different modes of transport to offer citizens flexible and convenient options for their daily journeys,” explained Olga Pereira, Braga City Council councillor. By integrating public transport with bicycles and electric scooters, the project extends the reach of public transport stops, providing citizens with more comprehensive and accessible mobility throughout the city. “The municipality remains committed to working in favour of more sustainable mobility in the municipality, which benefits everyone’s quality of life,” said the councillor.

REACTIVITY promotes sustainable mobility through a unique reward and gamification component. By participating in the project, users can accumulate points and achieve goals by opting for more sustainable modes of transport.  With the project’s rewards and gamification mechanism, users can win vouchers, which can be discounted at various commercial establishments that are partners of the initiative. Around 30 shops are already involved, but the aim is to extend this range to a more significant number of establishments. “We started out with around 30 shops, but given the extraordinary receptiveness of local businesses, the aim is to increase the number of shops involved significantly,” said Rui Marques, AEB’s director-general.

Local traders joining the REACTIVITY project represents a unique opportunity to boost their businesses and establishments. By joining the network of partners that accept vouchers generated by users, shops have access to greater visibility and attract customers. In this way, traders not only benefit from increased customer flow, but also contribute to a more sustainable and dynamic city.
Over the next three months, Braga’s people can participate in this pioneering initiative. Through the online platform dedicated to the project, citizens can monitor their performance, accumulate points and check their contribution to more sustainable mobility in Braga.


The REACTIVITY project rewards public transport and active mobility to reduce emissions; backs data-driven urban; and traffic planning and engaging with citizens, thus helping cities promote sustainable mobility and intramodality while discouraging car dependence.

This project meets the needs of city managers for digital tools to enable urban multi-modal and multi-source mobility planning, providing a solution to support intermodal transport, including public transport, cycling, walking, kick-scooters, and car-pooling. The mobility monitoring support is achieved through an active mobility plugin integrated in a multi-data source web dashboard.

The solutions will be implemented and tested in Braga (Portugal) and Lecce (Italy) during the second half of 2023. The expected outcomes of REACTIVITY are an increased share of public transport (+6%) and active mobility (+ 15%) and the reduction of kilometres driven by private cars (-2.5 M) and of CO2 emissions (-320 tons) in each city.

Discover more:


EIT Urban Mobility Joins European Mobility Week 2023, Focusing on “Saving Energy” for Sustainable Urban Transport 

EIT Urban Mobility, an initiative of the European Institute of Innovation and Technology, a body of the EU, announces its active participation in the upcoming European Mobility Week. This collaborative initiative by the European Commission brings together communities, cities, and organisations across Europe to drive the sustainable and inclusive transformation of urban transportation systems. With the urgent need to address climate change and expedite our journey towards “saving energy”, this week shines light on pressing topics. 

The European Green Deal, a cornerstone of Europe’s commitment to environmental sustainability, has set an ambitious target of achieving a 90% reduction in greenhouse gas emissions from the transport sector. To realise this ambitious goal, it is essential to reimagine urban mobility, making it more sustainable, inclusive, and seamlessly integrated. Cities are the frontrunners of the green transition, with the power to make transformative changes such as cycling infrastructure, reallocation of public space, low emission zones, and parking regulations. During the European Mobility week, it is almost 3,000 towns and cities encourage behavioural change in favour of active mobility, public transport, and other clean, intelligent transport solutions by organising awareness-raising activities and events with local stakeholders. 

Within its activity to find sustainability solutions in the transport sector, EIT Urban Mobility is developing its activity as an impact venture investor. EIT Urban mobility has joined up the third annual report from European Women in Venture Capital (VC) and is publishing a new report on the Gender diversity in European Venture Capital Firms. Despite the fact that funds with a higher representation of female managers exhibit higher returns, gender gaps are still an issue in European VC firms. A combined desk and research survey of 558 European VC firms and 104 European VC, showed that in 2023 only 16% of general partners (GPs) are women, compared to 15% in 2022. Other key results can be consulted.  

As part of the European Mobility Week, EIT Urban Mobility will actively participate in a series of initiatives

  • “Parking Day”: EIT Urban Mobility will organise and participate in various “Parking Day” events across Europe in cities including Barcelona, Spain; Siggiewi, Malta; Lisbon, Portugal, and Greece. A parking space is about 15m2 large. This makes it bigger than many children’s rooms. The organisation of a day to reclaim the parking space or a car-free day, allows to raise awareness on street use and space cars take in European cities.  
  • Events Across Europe: Join EIT Urban Mobility in various physical events across Europe, including the EIT Open Day in Norway, Urban Mobility Day at Slovakia Tech, and INVENTO MeetUp in Zagreb
  • New Mobility Congress: EIT Urban Mobility will play a pivotal role as a key partner at the New Mobility Congress 2023, taking place from September 26 to 28 at the EXPO Lodz space in Poland. This is the fourth edition of the largest conference in Poland and Central-Eastern Europe dedicated to the development of the sustainable transportation market. 
  • EIT Urban Mobility offers a range of online training courses to empower individuals and professionals to contribute to sustainable urban mobility solutions. 
    • EIT Urban Mobility Professional Training Catalogue (E-Courses): A range of e-courses are available online, free to complete (with certificates available at a nominal fee), covering various aspects of urban mobility. 
    • MASTERCOM Training Programme: Developed to prepare professionals of private and public companies to develop, manage, communicate, and implement effective travel plans, MASTERCOM provides up-to-date knowledge, expert guidance, best practices, and access to a practical ToolKit. 
    • Girls go Circular: project where 14–19-year-old girls are picking up digital and entrepreneurial skills. EIT Urban Mobility has coordinated the development of the module on “Sustainable Mobility for Circular and Inclusive Cities”, available for free at the Girls Go Circular platform. 20 000 girls will have completed the training by end of 2022. It is already available in 13 countries and now also available in Ukrainian. 
  • Urban Mobility Explained (UMX): Since September 2022, UMX has been providing educational videos on the latest topics in urban mobility, offering thought-provoking perspectives and key competencies required for the successful delivery of urban mobility solutions. A new video is published every Tuesday. 

Every year, from 16 – 22 September, the European Commission’s flagship awareness-raising campaign European Mobility Week on sustainable urban mobility invites towns and cities from across Europe, and beyond, to participate in the EUROPEANMOBILITYWEEK. The annual theme for 2023 is ‘Save energy’. For more information about EIT Urban Mobility and its initiatives during the European Mobility Week, please visit EUROPEAN MOBILITY WEEK |  Home. 

Park(ing) Day 2023: The registration period begins for entities and citizens

#ParkingDayBCN23 is back

Park(ing) Day is an annual event that takes place all over the world, when different environmental, architectural, artistic, social, local residents’ and citizens’ entities temporarily repurpose public parking places as parks, gardens and other types of public space. The initiative advocates the urgent need to rethink urban spaces and increase the number of green areas and public spaces for play and socialising, as well as an improvement in air quality, aiming to move towards lifestyles and scenarios that are more respectful our environment and of people.

The idea came into being in 2005 in San Francisco, where the Rebar art and design studio proposed a new way of showing and expressing these demands. More information on the event on an international scale is available at

In Barcelona, the event is organised by ISGlobal and Espai Ambiental Cooperativa in collaboration with EIT Urban Mobility and the support of the Barcelona City Council.

How can I take part?
The organising entities hope to bring this event to Barcelona for yet another year, and we would like to invite other people, organisations and groups to participate in it with us, in order to spread this message all over the city. The aim is to coordinate the different actions and publicise them jointly.
Parking spaces can be occupied with plants, notices, furniture and other objects in order to carry out different actions, such as talks, workshops, exhibitions or simply occupying a space in order to spend the day there. For inspiration, we suggest you visit the website and consult the programme and photos from previous years.
We want to create a network, and a different city model, couples with a collective vision!

Registrations are open to all kinds of entities, collectives and individual citizens. You have until 5 June to register your car park using this form.

Friday 15 September 2023
This year Park(ing) Day will be held on Friday 15 September in all the city’s districts, coinciding with European Mobility Week. 

Do not miss any detail
To keep up on the news on Park(ing) Day 2023, you can go to our website:, or follow our Instagram site, Twitter and via the hashtag #ParkingDayBCN23.

You can also join the Park(ing)Day BCN participants’ WhatsApp group through this link

Park(ing) Day 2023. Giving back the streets to the citizens

  • Park(ing) Day is an international event, organised annually in cities around the world, that has one simple goal: to give the streets back to the citizen
  • Its aim is to reclaim the streets from cars and instead use them to promote public activities, such as art, music, and recreational activities
  • Park(ing) Day 2023 will be happening on 15 September. In Barcelona, the event is organised by ISGlobal, Espai Ambiental Cooperativa and EIT Urban Mobility


The Park(ing) Day movement was born out of a desire to reclaim the streets from cars and instead create a new public space that could be used for a variety of activities. The event was started by a group of San Francisco-based activists who wanted to create a space for public activities that were free from the constraints of cars. They hoped that reclaiming the streets for public activities could create a more vibrant urban space and encourage more people to engage with their city.
The event is celebrated annually in cities around the world.
Parking Day focuses on showing how cities belong to the citizens, not the cars. The idea is to encourage people to think differently about how they use public spaces and to create a sense of community among residents of a city.

EIT Urban Mobility organises Park(ing) Day 2023 in Barcelona

In Barcelona, Park(ing) Day is organised by ISGlobal, Espai Ambiental Cooperativa and EIT Urban Mobility, as part of our mission of putting the citizens at the centre of our activities. The event is designed to create an opportunity for citizens to come together and create a new vision for the city. Participants will be encouraged to think about how they can create a more sustainable and liveable city.

The event will also have a range of activities, such as workshops, music shows, workshops for kids and discussions.

Park(ing) Day is a fantastic opportunity for citizens to come together and reclaim their streets. It is also a reminder of how cities should be designed for people, not for cars. By joining this event, citizens can help create a better, more sustainable future for their city.

Participation at the event is free and open to all kinds of entities and groups. Individual citizens can also join a parklet. More information is available here:


Open Innovation Call for Proposals

At EIT Urban Mobility, our mission is to accelerate change towards a sustainable mobility model for liveable urban spaces. In the current context of climate emergency, our objective is to support our community of innovators to develop solutions that help mitigate and adapt to climate change and, at the same time, are able to improve the quality of life of our cities, create jobs and strengthen the European mobility sector.

To this end, the primary emphasis of our Innovation Programme for 2023-25 is to radically advance commercially viable solutions/services/products that support this mission and those goals.

Since 2020, we have a growing portfolio of projects to support agile and collaborative mobility projects across Europe. We work with innovators in city administrations, research organisations and businesses, to strengthen the urban mobility ecosystem.

The focus of our 2024 Call is on three Challenge Areas: Sustainable City Logistics, Energy and Mobility, and Future Mobility. Whilst addressing these challenges, we seek proposals that tackle the most pressing issues facing public, private or hybrid mass transit providers. Nonetheless, we remain open to excellent proposals from other providers within the urban mobility arena.

In this Call, we align with the aims and objectives of the Mission on Climate-Neutral and Smart Cities. The EU Mission challenges cities to accelerate their digital, energy and mobility transformations through urban mobility experimentation supporting the race to Net Zero. Moreover, we support active alignment with the European Technology Platform – ALICE in relation to the Sustainable City Logistics challenge area.

We look forward to broadening our partnership and our portfolio of entrepreneurial innovation projects.

Main features of the call (aim and challenges)

The overall purpose of the Innovation Programme is to resolve challenges facing European cities in improving citizens’ lives, by bringing innovations to market. We support projects that are close-to-market, capable of testing new solutions in real-life city demonstrations and that can attain commercial viability by the end of the project. 

The EIT Urban Mobility Business Plan 2023-2025 defines nine Challenge Areas that stem from over 250+ urban mobility challenges identified by cities across Europe. For this Call, three Challenge Areas are prioritised:

  • Sustainable City Logistics
  • Mobility & Energy
  • Future Mobility

Within these Challenge Areas, we encourage the participation of public, private or hybrid mass transit providers to drive pan-European innovation, testing and validating of new transport services and improved operations.

We also align with the  objectives of the EU Mission on Climate-Neutral and Smart Cities. As such any of the 112 cities committed to Net Zero climate neutrality by 2030 are encouraged to apply. Transport and mobility are one of the main sectors cities must address to reach climate neutrality. In alignment with the Cities Mission’s cross-sectoral and demand-led approach, we support citiesto act to deliver on their commitments and action plans laid out in their Climate City Contracts.

Contact details

Type of contactTeamEmail
For legal, financial and administrative procedures, including questions about PLAZA submission toolProgramme Management Office (PMO)
For content, topic-related related questionsInnovation


EIT Urban Mobility hosted online information sessions from 17 to 20 of April 2023 focused on the Call content, the challenges, and requirements, as well as on the general procedures, such as the submission and evaluation process and the PLAZA submission tool:

Call summary

Call for Proposals Main Features
Key dates of the Call calendar[1]Call opening: 6 April 2023
Call closure: 7 June 2023 at 17:00 CET
Eligibility and admissibility check: June 2023
External evaluation of proposals (1st stage): July-August 2023
Invitations to hearings (2nd Stage): September 2023
Hearings: October 2023
Communication of results: October-November 2023
Tentative start of the projects: 1 January 2024
Total estimated EIT Funding allocated to this Call8M EUR
Link to the submission portal PLAZA platform will be available as of 20 April 2023
List of documents to be submittedApplication form available on the PLAZA platform, including Annexes (Business model canvas and Financial plan)
A declaration from the actual city/municipal government only if applicable (see section 5)
List of documents to take into considerationCall Manual
EIT Urban Mobility Strategic Agenda 2021-2027
List of KPIs for Innovation
Guidelines for Applicants
Eligibility of expenditure
Appeal procedure
Project Implementation Handbook
Financial Support Agreement template
Horizon Europe Model Grant Agreement
Business model canvas template
Financial plan template
Annex: Comercial Readiness Level
Market Readiness Evaluation Programme (MRE Programme)
Short summary of the topics to be addressedSustainable City Logistics: operational, shared or brokerage services, business modelling, technological innovations in urban logistics.

Energy and Mobility: the uptake of zero-emission and clean energy solutions that decarbonise urban transport provision.

Future Mobility: New digital devices or products capable of improving how we live, work, and move within cities.
Evaluation criteria (1st stage)For the Strategic Fit evaluation:
– Contribution to EIT Urban Mobility Strategic Objectives
– Aligned with the specific
– Call requirements under which the proposal was submitted.
– Has the potential to achieve the expected outcomes and impacts

For the full proposal evaluation:
– Excellence: novelty and innovation
– Impact: social, economic, financial, and general sustainability
– Quality and efficiency of the implementation, including sound financial
Portfolio selection criteria (2nd stage)Outcomes of the hearing, pitch and responses
– Business intelligence, including applicants track record and viability
– EU dimension
– Portfolio fit, complementarity of the proposal and relevance of the

[1] Please note that this calendar is indicative. Dates might be subject to slight changes.

Call for proposals: #ChallengeMyCity: Heraklion & Larissa (Greece)

#ChallengeMyCity is a programme enabling European cities to tackle their most pressing urban challenges by testing market-ready innovative mobility solutions.   

#ChallengeMyCity´s objective is to test the best solutions through a six-month pilot and evaluates their social, economic, and environmental impact and estimate long-term integration into the city´s mobility strategy, to make mobility more sustainable and accessible for all.  

#ChallengeMyCity 2023  

This year’s edition of #ChallengeMyCity is dedicated to the cities of Braga (Portugal), Larissa (Greece), and Heraklion (Greece), and divided into 3 cut-off dates (see below Call Summary table). Each city has identified a set of mobility challenges and is seeking solutions from businesses and entrepreneurs who can provide innovative proposals to tackle them.   

#ChallengeMyCity provides enterprises of all types and sizes with a market-ready solutions with the opportunity to grow their successful business ventures and scale up their products and services.   

Benefits for selected solutions   

  • Up to €60 000 in funding to implement a six-month pilot in real conditions  
  • Support to implementation by EIT Urban Mobility and city officers   
  • Networking opportunities with public administration and other innovators   
  • Promotion through the Mobility Innovation Marketplace by EIT Urban Mobility  

Brief description of the challenges: 

The Greek cities of Heraklion and Larissa are seeking solutions to the urban mobility challenges they face. The best solutions to three challenges per city will be awarded implementation of the pilots. Find below a brief description of each challenge: 

Heraklion (Greece)  

  • Challenge: Creating micromobility hubs through secure bicycle parkings 

The city of Heraklion strives to implement safe and secured bicycle parking with the possibility of charging e-bikes, located in a strategic point where the users, after finishing their trips, can park their bike safely to walk or use the public transport. The ideal flexible modular solution could be spread around the city and accommodate (each one) a small number (10-30) of bikes and e-bikes for both spontaneous parking and charging during the day by the registered users of the scheme. 

  • Challenge: Management and control of parking spaces for persons with reduced mobility (PRM) and logistics 

The desired solution should enable PRM residents and visitors, and truck drivers, to book a parking spot. It should also facilitate the movement of people with disabilities and encourage their integration and equal participation in the life of the city by informing them in real time about the next free parking spot. It should also facilitate the everyday work of the delivery companies and the shop owners, by avoiding illegal parking of trucks in random and not appropriate places for parking.  

  • Challenge: Control of motorised vehicle access in the pedestrianised area of the city centre 

The city is looking for a technology solution through which it can control the city’s entry points and/or exit points of the central pedestrianised area. The solution implementing the Urban Vehicle Access Regulations (UVARs) should allow the city to grant the permissions to an authorized driver to enter the area during certain time slots. The control of the entry and exit points should not rely on the involvement of the police in the enforcement of the regulation. 

  • Challenge: Electric-powered micro-vehicle for PRM passengers’ mobility in the pedestrianised city centre 

Heraklion is interested in piloting a new mobility option friendly both to people and the environment, operating in slow speed (up to 25 kilometres per hour) and allowing ride-hailing anywhere on the street. Smart or conventional telephone ordering should also be an option. This vehicle should be operated by a professional driver (city employee or employee of a private organisation, e.g. the Urban Public Transport Operator) and have capacity of 5 passengers without wheelchairs, or less passengers with wheelchairs. 

Larissa (Greece)  

  • Challenge: Creating micromobility hubs through secure bicycle parkings 

The city of Larissa strives to implement safe and secured bicycle parking with the possibility of charging e-bikes, located in a strategic point where the users, after finishing their trips, can park their bike safely to walk or use the public transport. Safe bike parking facilities will encourage more cyclists to use e-bikes, which is expected to increase the number of cyclists for long peri-urban distance trips and trips to uphill destinations. 

  • Challenge:  Collection of environmental and traffic data 

The city of Larissa is looking into the use of smart devices to be installed close to schools and hospitals and also less sensitive locations to measure and compare the level of environmental pollution (air and noise) and traffic flows. The collection of relevant environmental and traffic data by smart devices will enable the city to take informed decisions and to re-shape urban mobility based on minimizing the harmful effects. 

  • Challenge:  Management and control of parking spaces for PRM  

Unauthorized parking causes major accessibility issues for PRM. The desired solution should enable holders of blue cards (PRM residents in Larissa) and visitors with reduced mobility to book a parking spot. It should furthermore facilitate the movement of people with disabilities and encourages their integration and equal participation in the life of the city by informing them in real time about the next free parking spot. 

Find more detail about each challenge in Call Manual (link below).  



  • All types of companies located in a Member State of the European Union or from Third Country associated to Horizon Europe that can present solutions to the challenges mentioned below are invited to participate.   
  • The proposal shall be in line with the Vision and Mission of the EIT Urban Mobility Strategic Agenda.  
  • The solutions/product should bring novelty and being results-focused.   
  • The solution should propose a financial sustainability mechanism to the EIT UM.   
  • The solution shall be at least TRL-7 and present a letter of recommendation from a previous pilot implementation.  


We look forward to receiving your applications!   


Contact details   

Type of contact   Email   
Legal, financial, administrative, and technical procedures   
Content of the Call   


Online info session   

An information session was held on 19 April to offered to provide in-depth details on the call’s aim and objectives, local challenges, and the general procedure. It also included a Q&A for participants to address any queries.  

Watch here:

Call summary  

Call for Proposals Main Features

Key dates of the Call calendar

Call opening: 7 March 2023

3 cut-off dates – Topics

Eligibility and admissibility check

Evaluation of proposals (stage 1&2)

Communication of results

Conditions clearing

Tentative projects start


8 May 2023 at 17:00 CET

May 2023

June 2023

July 2023

July 2023


Larissa and Heraklion

29 May 2023 at 17:00 CET

June 2023

July 2023

July 2023

August 2023

Sept 2023







Total estimated EIT Funding allocated to this Call

3 cut-off dates – Topics

Total estimated EIT Funding allocation


180,000 EUR

Larissa and Heraklion

360,000 EUR (180,000 EUR per city)



TOTAL max. allocation

720,000 EUR

Link to the submission portal

The PLAZA platform will be available before the end of March 2023

List of documents to be submitted

  1. Application form available on the PLAZA platform
  2. Letter of recommendation and the Pitch deck to submit together with the Application Form on the PLAZA platform

List of documents to take into consideration

Call Manual (Amended Version Updated on 17/04/2023)

Call Manual (Amended Version Updated on 23/05/2023)

EIT Urban Mobility Strategic Agenda 2021-2027

List of KPIs for Market Development

Guidelines for Applicants

Budget Calculation template

Eligibility of expenditure

Appeal procedure

Project Implementation Handbook

Financial Support Agreement template

Slides Info Session FAQ Horizon Europe Model Grant Agreement

Short summary of the topics to be addressed by each cut-off date

The #ChallengeMyCity Call provides innovative mobility solutions with the opportunity to perform a pilot in a city’s urban environment in real conditions. The challenges of this Call are located in the cities of Braga (PT), Larissa (GR), and Heraklion (GR). EIT Urban Mobility and the respective City Councils have defined multiple mobility challenges (up to 3 per city will be funded) that need to be solved and the cities will be hosting the pilots of solutions that tackle these challenges.  The pilot implementation will be co-funded by EIT Urban Mobility and administratively supported by the city (and service providers, where applicable). The impact of the pilots will be evaluated to estimate the results of a long-term implementation of the tested solutions.

For each cut-off date (3 cut-off dates in total), several independent challenges in alignment with the city procurement plans and focusing in either of the following general topics must be addressed: active mobility (walking and cycling), public transport, logistics or private vehicles.

Evaluation criteria applicable to all the topics

For the Quality evaluation:

The expert evaluators will assess the excellence, the impact, and the implementation of the proposals.

For the Pitch and Portfolio Selection:

The Selection Committee members will assess the quality of the pitch presentation and select the proposals to be granted.

Velo-city 2022 in Ljubljana

During the Velo-city conference 2022, that took place from the 14 until the 17 June, Ljubljana, the capital of Slovenia, was fully garnished with butterflies. Those represented the visual identity of the annual flagship event organised by our partner, the European Cyclist’s Federation, and that symbolises change, development and metamorphosis. Indeed, the Slovenian capital made a drastic shift in the last 10 years regarding cycling.

EIT Urban Mobility was fully present in Velo-city with a booth, that attracted those interested in our programmes and that could learn more about our mission, specially regarding Active Mobility.

During the 3 days event, different conferences brought together those involved in the policy, promotion and the provision of cycling facilities and programmes. Edwin Heesakkers, EIT Urban Mobility Innovation Hub West director, took part of the Focus on citizens, stakeholders and community plenary session on Wednesday. Heesakkers highlighted the importance to engage with youth, women and marginalised groups.

“We’re breaking the silos to make the changes together. Why? Because cities are for you, for us, for the people who live in them. And it is of utmost importance that each of you can have your say in designing the city you will live in” Edwin Heesakkers, EIT UM Innovation Hub West director

On Thursday, Anja Ilenič, EIT Urban Mobility RIS Hub Slovenia representative, took part of the Engaging citizens and building the cycling community session. Ilenič introduced EIT Urban Mobility, some of the RIS Hub Slovenia initiatives, and same as Heessakkers, also stressed the importance of involving the youth in the decision making process. The same morning, EIT Urban Mobility Innovation Lifecycle officer, Manuel Crespo Yáñez, attended the conference The latest innovations from bike-sharing and micromobility, where he presented one of our projects that was also present at Velo-city, Bicification.

“The future of urban mobility is active mobility” Manuel Crespo Yáñez, EIT UM Innovation Lifecycle officer

In order to preach by example, the EIT Urban Mobility team present in Ljubljana took part in the traditional Velo-city Bike Parade, together with hundreds of other enthusiastic bike lovers.

Indeed, the conferences are designed to encourage cycling as part of daily transport and recreation. Velo-city began in 1980 in Bremen (Germany) with deep ties in the founding of the European Cyclists’ Federation. The next world cycling summit will take place in May 2023 in Liepzig. More info here