Request for proposals: Media relations support

Innovation Hub North is launching an active media strategy, which includes the identification of relevant journalists across its geographic zone, dissemination of information, proactive negotiation of interviews and articles as well as building relations through the organisation of events. In 2023, 41 articles were published with 8 interviews conducted.

EIT Urban Mobility’s overall media objectives are:

  1. Raising awareness of the need for more sustainable, inclusive, and innovative urban mobility in Europe.
  2. Brand reputation: Placing EIT Urban Mobility as THE reference on urban mobility.
  3. Leads: Strengthening relationships and bringing EIT Urban Mobility and its projects visibility to new stakeholders.

The specific objective of this service request is aimed at supporting media relations campaigns for the Innovation Hub North, in line with the EIT Urban Mobility headquarters’ media strategy. The objective of the Hub in 2024 is to go beyond 50 clippings and secure 10 interviews/opinion-pieces this year, and the service should help reach these objectives. Within the scope of this request for proposal, the services will be focused on the four Nordic countries of Denmark, Sweden, Norway, and Finland.

EIT Urban Mobility Innovation Hub North will share a list of spokespeople for each media activity, although it will in most cases be EIT Urban Mobility’s Management Team.

The main key target audiences of EIT Urban Mobility are, among other:

  • Cities, regions, governments, Ministers, civil servants, etc.
  • Institutional and European networks: European Union bodies, international organisations.
  • Opinion leaders: Think Tanks, universities, researchers, experts, policy analysts.
  • Lobby and civil society organisations.
  • Private sector: Start-ups and industry in the mobility, transport, energy, and environmental sector.
  • End users and citizens.

Check the Request for Proposals here.

To apply, please send the completed and signed Tender´s Submission and Declaration Form.

Deadline for submissions: 11 April 2024 at 16:00h (CET)