EIT Urban Mobility is launching an active media strategy, which includes the identification of relevant journalists across the EU, dissemination of information, proactive negotiation of interviews and articles as well as building relations through the organisation of events, press trips, and the local activities of the five Innovation Hubs. In 2023, around 6400 clippings were achieved, with several interviews and by-lines published across top tier-1 and sectorial media.
The overall media communication objectives of EIT Urban Mobility are:
(i) Raising awareness of the need for more sustainable, inclusive, and innovative urban mobility in Europe.
(ii) Brand reputation: Placing EIT Urban Mobility as THE reference on urban mobility.
(iii) Leads: Strengthening relationships and bringing EIT Urban Mobility and its projects visibility to new stakeholders.
The specific objective of this service request is to support media relations campaigns for the headquarters of EIT Urban Mobility. For information, EIT Urban Mobility has five regional offices (so-called Innovation Hubs) spread over Europe, and they will be doing their own media relations in line with their own objectives. This request is only aimed at supporting specific media campaigns of EIT Urban Mobility’s headquarters.
EIT Urban Mobility will share a list of spokespeople for each media activity, although it will be in most cases EIT Urban Mobility’s Management Team.
The main key target audiences of EIT Urban Mobility are, among others:
- Cities, regions, governments, Ministries, civil servants, etc.
- Institutional and European networks: European Union bodies, international organisations.
- Opinion leaders: Think Tanks, universities, researchers, experts, policy analysts.
- Lobby and civil society organisations.
- Private sector: Start-ups and industry in the mobility, transport, energy, and environment sector.
- End users and citizens.
Check out the Request for Proposals here.
To apply, please send the completed and signed Tender Declaration and Submission Form.
Deadline for submissions: 13 December 2023 16:00hs (CET)