A pair of glasses on top of a notebook with a proposal written.

Request for proposals: Marketing campaign management and implementation for Urban Mobility Courses (UMC) platform

EIT KIC Urban Mobility S.L., (hereinafter referred to as “EIT Urban Mobility”), is initiating this procurement procedure to engage a qualified individual or company (hereinafter referred to as “Supplier”) capable of providing a marketing campaign management and implementation through their own networks and platforms for the EIT Urban Mobility Academy’s Competence Hub e-course learning platform, Urban Mobility Course which is accessible at www.urbanmobilitycourses.eu. As outlined in Section 1, from mid-Q2 2024 Urban Mobility Courses will operate under Urban Mobility Explained and for the purpose of this proposal, it will be presented as Urban Mobility Courses/Urban Mobility Explained (hereinafter referred to as “UMC/UMX”).

The Competence Hub is committed to addressing the knowledge gap in the urban mobility sector, fostering a more efficient and sustainable future. Our mission revolves around capacity building and skill development to propel the transformation of urban mobility. Through our UMC/UMX e-learning platform, we offer urban mobility professionals a diverse range of high-quality, up-to-date online courses, allowing them the flexibility to learn at their own pace.

The urgent need to accelerate change in the urban mobility field demands swift upskilling of its workforce. Traditional outreach methods may fall short in reaching the critical mass of professionals required for substantial change. Therefore, we are in search of a Supplier capable of driving growth in our learner enrolment and engagement through their marketing expertise and extensive connections within the urban mobility sector.

Our marketing objectives

Our key objectives are to significantly amplify UMC/UMX´s brand visibility, expand our learner community through lead generation, and improve engagement and conversions for our courses.

  • Accelerated Growth: Significantly increases UMC/UMX´s learner base by reaching a broader audience and attracting new segments of urban mobility professionals.
  • Enhanced Brand Awareness: Elevate UMC/UMX´s visibility across various online platforms where urban mobility professionals engage and establish ourselves as a leading provider in the field.
  • Improved Course Engagement: Drive user registrations and course completions through targeted marketing initiatives and engaging content.

The Supplier will be required to develop and execute multi-channel marketing campaigns. These campaigns must resonate with the Competence Hub’s target audience segments and effectively communicate the value proposition of UMC/UMX courses. Additionally, the Supplier will leverage their existing platforms, networks, and channels to foster a vibrant online community for UMC/UMX learners, encouraging interaction, knowledge sharing, and ongoing engagement. The Supplier will also track and report on the key performance indicators (KPIs) to demonstrate the impact of marketing campaigns on UMC/UMX´s growth goals and engagement metrics. The Supplier will implement the following marketing tactics;

  • Advertisements: Utilise their own platforms and channels´ advertising tools to promote UMC/UMX to their audience; including but not limited, to leaderboards, MPUs, and educational listings etc.
  • Email Marketing: Disseminate UMC/UMX´s value proposition and services via sponsored newsletters and dedicated e-blasts to their own subscribers.
  • Social media: Run targeted promotional campaigns across own social media channels to drive users to the UMC/UMX platform.
  • Webinars: Host and manage the start-to-end logistics of webinars, including post-event analysis.
  • Ad Hoc: Design, develop and implement additional formats and channels based on expertise to help accelerate Competence Hub’s marketing goals, such as podcast, sponsored articles, virtual round tables, etc..

Check the Request for Proposals here.

To apply, please send the completed and signed Tender´s Submission and Declaration Form.

Deadline for submissions: 23 April 2024 at 16:00h (CET)