Request for Proposals: Design and implementation of a communication strategy to engage the HEI Alumni community

The EIT’s HEI Initiative – Innovation Capacity Building for Higher Education – is a pan-European project that aims at helping higher education institutions to build capacity to teach innovation and entrepreneurship. The EIT’s HEI Initiative organises annual calls for proposals, inviting European higher education institutions to design institution-wide action plans in which they have to train and mentor a minimum number of students, academic and non-academic staff in entrepreneurship and innovation fields, and also support start-ups through services like mentoring and consultancy.

In the context of the EIT’s HEI Initiative, EIT Urban Mobility is leading the creation of the HEI Initiative Alumni community, connecting the students, academic and non-academic staff trained, as well as the start-up founders supported.

Through a LinkedIn Page, newsletters and, later on, a dedicated platform, we aim at:

  • increasing the awareness of and interest in the HEI initiative and EIT/the KICs among the Alumni, while keeping them engaged with the EIT Community;
  • tracking the initiative Alumni through a direct communication established with the KICs, to better measure the impact of the initiative on the long term.

The focus of this Request for Proposals is on the definition and implementation of the communication strategy for the HEI Initiative Alumni community in the years 2023, 2024 and 2025. Given the variety of the target audience, the strategy will need to take into account the different profiles, interests and needs of the Alumni, which we group into two categories:

  1. Academic and non-academic staff: focused on institutional change, best practice-sharing and the quality of Innovation & Entrepreneurship education;
  2. Students and start-up founders: interested in acquiring knowledge on Innovation & Entrepreneurship and in networking opportunities.

All information, including the detailed scope of work, deliverables, and terms & conditions can be found in the Request for Proposals.

Deadline for submissions: 13 March 2023 at 16:00 Central European Time.