Although bicycles are a common mode of transport for residents in some Northern European cities, other urban hubs in Europe have been less successful attracting more people to ride bicycles. Through BICIFICATION, participants are encouraged to take up cycling in a reward-based gamification scheme.
Approximately 1 500 registered users in Braga, Portugal; Istanbul, Turkey; and Tallinn, Estonia, will receive monetary rewards from the local authorities as well as non-monetary incentives after completing bike trips. Cities receive valuable data that helps them plan better. A real-time open data platform includes bike routes cycled, heat maps, case studies, reports about saved carbon dioxide emissions, kilometres travelled, and rewards granted.
The broader community will be engaged in the scheme – local authorities are the regulators and local businesses benefit by providing vouchers as rewards to citizens. Ultimately, 100 000 users and 90 cities are expected to participate over the next five years.