New Education Programme Equips Start-ups and SMEs for Mobility Innovation in Europe

Register for the programme, with the extended deadline until 13 September, by clicking HERE.

SMEs are a very important part of Europe : representing around 99% of all companies in the EU. While, European cities, on average, are three times denser than US cities, meaning they’re ideally suited for innovation in urban mobility. Yet, European innovators operating within the sector of Urban Mobility are facing many market challenges, including the alignment of innovations with municipal regulations, and facing citizen needs. TICER – an educational initiative, from EIT Urban Mobility, an initiative of the European Institute of Innovation and Technology, a body of the EU, in partnership with Green Brother, RMIT Europe, Szombathely City, and Frontira – is tailored to empower start-ups and SMEs effectively bridging the chasm between entrepreneurial vision and real-world triumph. The programme will run from September to November 2023 and will end of with a gala pitching ceremony day in December 2023.

Business Prospects with TICER

Through TICER, university students, start-ups and SMEs stand to gain insights and support, refining their entrepreneurial insight, validating their concepts in the market, and collaboratively engaging with city officials to navigate local regulations. The main modules will focus on Entrepreneurial Training, Co-creation Workshop (UX), City regulation Landscapes Workshop, and on top of that concrete practice will be held – interactions with municipal executives, practical solution testing in Szombathely, Hungary, and networking meetings for scaling and securing investments.

Every start-up tries to present an outstanding reference project to attract upcoming investment and get some marketing value. For this reason, smaller towns and cities sometimes get overlooked and marginalised even though they seek innovative solutions for the obstacles. With TICER, we are involving a smaller city in the programme, that is facing mobility challenges and seeking to solve them innovatively. This is how Szombathely was chosen. The aim is to find start-ups that could make the lives of Szombathely’s residents more liveable.”, András Lőrincz, dr., Project coordination and management of TICER, Green Brother, EIT UM RIS HUB Hungary.

Why we joined: Sustainable mobility is a particularly important development area for Szombathely. In recent years, the city developed the Sustainable Urban Mobility Plan (SUMP) and also other development documents have been prepared that dealt with this area. In these documents we are ready to implement their elaboration and real-life testing.”, Somlai Luca Petra, councillor. Municipality of Szombathely, Hungary.

Three life-like Challenges, part of the programme TICER

Challenge 1 – Pioneering Sustainable Mobility Alternatives: In Szombathely, how can a culture of sustainable mobility be fostered, encouraging the adoption of eco-conscious transportation modes like buses, bicycles, scooters, and walking, instead of private cars?

Challenge 2 – Citizen-Centric Mobility Blueprint: How can citizen needs, and urban stakeholders’ inputs be channelled effectively into the city’s decision-making processes concerning mobility?

Challenge 3 – Orchestrating Data-Driven Mobility Synergies: As a municipal entity, how can existing and untapped data be harnessed to prompt improvements in traffic flow within both the public and economic sectors?

Register now, with the extended deadline until 13 September, by clicking HERE. TICER is supported by EIT Urban Mobility in partnership with Green Brother, RMIT Europe, Szombathely, and Frontira.

“Unlike other similar initiatives, TICER is suitable for innovators at any stage. We provide guidance to both individuals and start-ups from ideation to validation and pitching, allowing them to choose the modules most relevant to their needs. Moreover, we offer a unique opportunity for participants to validate their ideas within the city of Szombathely that actively embraces testing of innovative solutions.” Cindy Moncada, RMIT Europe.

Dr. Paula Fischer UX Researcher, Frontira: “From a design perspective, TICER is a goldmine. We were given free rein to shape the challenges based on te needs of stakeholders and end users, which are built on real problems.”



TICER is open to everyone interested in the sector: encompassing university teams and spin-offs, start-ups, and SMEs from the EU and Horizon Europe Associated Countries, including the UK and Switzerland. Whether established or emerging, TICER serves as the gateway to new markets, enabling expansion, regulatory alignment through collaboration with municipal leaders, access to invaluable urban mobility data for market validation, prospects for budget allocation for pilot programs, invitations to partake in further EIT Urban Mobility initiatives for scaling, enhanced entrepreneurial knowledge, market validation, real-world feedback, and workshops conducted by experts and clients to refine user experiences and product-market alignment. The format is online, featuring recorded sessions and flexible deliverables. Participants have the flexibility to select the modules that align with their objectives.

Register now, with the extended deadline until 13 September, by clicking HERE. For all inquiries, please contact or navigate to