EIT Urban Mobility Unveils the ‘Radical Design’ Transition Arena, Redefining Sustainable Urban Mobility Transformations

World of eMobility, Expo Greater Amsterdam, Vijfhuizen, Netherlands

27 October 2023, 10.00-17.00 CET.

EIT Urban Mobility, an initiative of the European Institute of Innovation and Technology (EIT), a body of the EU, in partnership with the Dutch Research Institute for Transitions, Witteven + Bos, Barend Koolhaas Studio, Rebel Group, and The Lab of Thought, is excited to announce the upcoming ‘Radical Design’ Transition Arena, scheduled for October 27, 2023, at World of eMobility Expo Greater Amsterdam. This event is set to redefine the dialogue around sustainable urban mobility transitions.

EIT Urban Mobility aims to pioneer the Transition Arena in the Sustainable Mobility Transition domain, providing vital insights into the profound metamorphoses unfolding in cities worldwide. Tailored for urban architects, planners, and mobility professionals, the event will establish the ‘Radical Design’ Transition Arena as a hub for dynamic discussions and innovation, featuring esteemed panellists and thought leaders converging to shape the future of urban mobility. Engaging topics such as human-centered design, carless city zones, low-speed vehicles, behavioural change through design, mobility data spaces, public transport innovations, and the integration of decarbonization, electrification, and hydrogen adoption will be explored in depth.

The lineup of speakers includes: Harro Wieringa (Team Leader Urban Design, Witteveen + Bos); Derk Loorbach (Professor at Erasmus University Rotterdam, Director at DRIFT); Martin Guit (Strategic Advisor Mobility, Rebelgroup); Barend Koolhaas (Owner, Studio Barend Koolhaas); Marcel Schreuder (Founder, Springtime); Marco te Brömmelstroet (Professor, University of Amsterdam)


10:00 – 10:15 Opening & Introduction Moderator: Geert Kloppenburg Brief overview of the day’s agenda.

10:15 – 11:00 Welcome speech by Willem-Frederik Metzelaar, Director of Innovation Hub West – EIT Urban Mobility

11:00 – 11:45 Derk Loorbach (Professor at Erasmus University Rotterdam, Director at DRIFT). Topic: Transition Arena Approach Q&A and Discussion

11:45 – 12:30 Martin Guit (Strategic Advisor Mobility, Rebelgroup). Topic: Transition Arena Rotterdam Q&A and Discussion

12:30 – 13:30 Participants will enjoy a networking lunch and explore the exhibition.

13:30 – 14:15 Harro Wieringa (Team Leader Urban Design, Witteveen + Bos). Topic: Examples of Radical Design Q&A and Discussion

14:15 – 15:00 Barend Koolhaas (Owner, Studio Barend Koolhaas) & Marcel Schreuder (Founder, Springtime). Topic: Minimal Vehicles Q&A and Discussion

15:15 – 17:00 Professor Marco te Brömmelstroet and students from The Lab of Thought. Topic: Non-Boring Mobility Innovations Presentation on their publication and insights Debate lead by Geert Kloppenburg.

17:00 Wrap-up & networking drinks

REGISTRATION: Interested parties are encouraged to secure their spot by registering here https://bit.ly/TransitionArena or by contacting the team at west@eiturbanmobility.eu for further inquiries.