- The primary outcome of IMMENSE is an integrated platform for city authorities to inform, implement and evaluate TDM schemes on urban roads by applying a demand-based pricing strategy
- During the two-month pilot, the system will be tested with users in Esplugues de Llobregat (Catalonia) and Munich (Germany), with an integrated system platform and end-user application capable of managing urban traffic demand through a dynamic pricing strategy.
- The pilot has been launched to coincide with the European Sustainable Mobility Week celebration.
Barcelona, 21 September 2023 – The Immense project enables the development of digital tools to simulate with test users an innovative pay-by-distance satellite toll system to be implemented in the low-emission zones of Esplugues de Llobregat (Barcelona) to promote smart and connected mobility, encouraging shared transport and active travel.
The proposed solution, which will be tested for two months with the participation of citizen testers, will simulate a demand-based pricing strategy, where users will be informed about the payment defined by a fixed fee to access the low emission zone, and a variable fee depending on the number of kilometres travelled, the level of usage and the congestion at the time of access.
The project aims to help the municipality of Esplugues de Llobregat to support the efficiency of their Low Emission Zones (LEZs).
To achieve a final solution that could be scalable and useful to other cities, Immense has the active participation of Munich and Esplugues de Llobregat, as both have different consolidated management schemes, including low emission zones and vehicle access regulations. In addition, Immense will serve as a platform for city authorities to simulate, report, implement and evaluate these schemes.
IMMENSE proposes the creation of a TDM tool that can dynamically influence traffic demand on road ecosystems depending on congestion and pollution levels. By using a dynamic rate system with game design elements or “gamification” (such as automatically rewarding users with points for reducing travel time along congested routes if they choose an alternative one), the IMMENSE solution discourages users to access congested roads at times when high demand occurs. This way, pollution, and congestion levels will be reduced when it is more needed, also improving safety and helping the quality of life in surrounding areas. Moreover, users who access cities through more sustainable modes will get rewarded with discounts on active and greener solutions.