EIT Urban Mobility at EcoMotion 2022 in Israel

EIT Urban Mobility participated in the 2022 edition of the EcoMotion Week in Tel Aviv, Israel from 9 to 12 May – the largest mobility event in Israel that celebrated its 10th anniversary this year. EcoMotion is a growing mobility community comprised of over 650 startups and 13 000 members and a joint venture of the Israel Innovation Institute along with the Smart Mobility Initiative of the Ministry of Transport and Road Safety, the Ministry of Economy, and the Israeli Automotive High-Tech industries. EIT Urban Mobility became a Gold Partner at the 2022 edition.

At the beginning of the EcoMotion Week, the EIT Urban Mobility delegation including representatives of partners and startups visited EIT Hub Israel for informal networking and a workshop with the Israeli mobility stakeholders such as Tel Aviv CityZone, Mobilion Ventures, Bird, Drive TLV and Airwayz Drones.

Workshop: EIT Urban Mobility meets the Israeli Ecosystem

The participants discussed the importance of the increasing Israeli-EU mobility innovation collaboration and the major opportunities in doing so – Israel is a hotbed of innovation with one innovative company for every 1,400 people and Israeli companies are scaling up abroad due to the size of the local market. EIT Urban Mobility programmes and Calls for Proposals can offer that gateway to many countries in Europe. There is also a growing awareness of the benefits of innovative mobility solutions to Israeli municipalities and their preparedness to participate in innovation projects. An outreach location like EIT Hub Israel creates synergies between the EIT Community and the Israeli ecosystem and can help overcome cultural barriers that international players sometimes face when entering the Israeli market.

On the third day, Traian Urban, Director of Innovation Hub East, took part in the EU Roundtable with members of the European Commission’s Research and Innovation department. In his speech, he highlighted the need for innovative collaboration at all levels, between industry, research, and the public sector to achieve the goals of cutting transport emissions. “Key to our work is educating a new generation of urban mobility professionals – who can grasp the complexities of sustainability and are empowered to become the entrepreneurs of tomorrow. The Innovation Hub East is happy to work closely with Technion – Israel Institute of Technology” he added. The roundtable further underlined the importance of the EIT in the European innovation ecosystem and its global outreach.

EU Roundtable at EIT Hub Israel

EcoMotion Week culminated in the Main Event on 11 May at EXPO Tel Aviv featuring exhibition activities, live demos, and panel discussions. Over 3000 smart mobility professionals from all over the world visited the EXPO area. The EIT Urban Mobility delegation, together with partners CARNET, PowerHub, and Nimble Energy, was able to network and present the largest European innovation ecosystem at the dedicated booth area with a special focus on opportunities for start-ups and the EIT Urban Mobility Marketplace.

EIT Urban Mobility booth at EcoMotion 2022

Fredrik Hånell, Business Creation Director at EIT Urban Mobility, took part in a panel discussion Infrastructure Transformation – What is required for smart mobility at the Main Stage. “High tech innovations depend on living labs for demonstration and life-like experience. We see startups mainly need two things to succeed in reaching a commercial deployment. First, a funding to support them during the piloting phase, and a selection of living labs so they can demonstrate their tech to prospective buyers” he commented.

Fredrik Hånell speaking at EcoMotion 2022

Bibi Blomqvist, COO and Co-Founder of Cogo, EIT Urban Mobility portfolio startup, addressed the audience at a panel Mass commute – Innovation in daily transportation. Cogo provides a common language to users, thus making it easy to change their mindsets so they choose shared mobility and green transport over using their own car.

From the left: Barbora Kvačková (EIT Urban Mobility), Robin Eriksson (Cogo), Bibi Blomqvist (Cogo) and Traian Urban (EIT Urban Mobility) at EcoMotion 2022

EcoMotion Week provided a unique insight into the Israeli and global start-up scene. The 2023 edition will take place on 22-25 May in Tel Aviv, Israel.

Learn more about EcoMotion Week here.

Save the date: 19-20 September 2022 INNOVEIT BRNO: The Future of Sustainable Urban Mobility 

EIT Urban Mobility is organising INNOVEIT BRNO: The Future of Sustainable Urban Mobility, part of ’INNOVEIT WEEKS’ event series – the flagship event of the European Institute of Innovation and Technology (EIT) 

INNOVEIT BRNO will be a side event of the Urban Mobility Days, a biennial conference held on 20-22 September in Brno, jointly organised in 2022 by the European Commission, Directorate-General for Mobility & Transport (DG MOVE), and the Czech Presidency of the Council of the EU. This year Urban Mobility Days coincide with European Mobility Week, which takes place from 16-22 September every year in over 3000 towns and cities in 50 countries worldwide. 

What is waiting for you in Brno? 

  • Meet representatives of industry, top universities, start-ups and unicorns, top researchers and scientists, investors, and EU Policy Makers, 
  • discover how EIT activities drive innovation across Europe, 
  • find out how YOU can join the EIT Community – no matter what stage of the innovation journey you’re on, from start to finish, EIT Support is there at every step of the way. 

Save the date and join us for this never like before event at EIT community!