In today’s landscape, every industry, both in the public and private sectors, is rapidly “going digital”. Yet, the demand for employees with digital skills far exceeds the supply. The ERASMUS+ project Managing Digital Transformation Academy (MDTA) was conceived to respond to this pressing need.

The objective of MDTA project is to offer a programme tailored for both students and professionals. It encompasses six specialisations, strategically addressing the essential components of the “leadership skills triangle”: technology, business/commerce, and leadership. The final goal is to empower individuals to become digital leaders capable of driving and facilitating successful digital transformation. 

Today, we are pleased to introduce our newest initiative, the specialisation “Digital Transformation: A Changing Society”, composed by three MOOCs open now to registration.

This programme not only bridges the skills gap but also provides a unique solution to several essential requirements in today’s digital landscape by preparing professionals capable of formulating and executing strategies that address digital transformation challenges effectively. 

EIT Urban Mobility Academy Participation 

At the EIT Urban Mobility Academy, we are deeply committed to the critical needs and priorities of urban mobility, and digital transformation is a defining force today, reshaping industries and markets. By joining this project, we aimed to contribute to the development of a programme that would equip individuals and organisations with the tools and knowledge to navigate the digital technologies’ impact on urban mobility. 

Our participation also facilitated valuable collaborations with other prominent European institutions. These partnerships have further solidified our mission to enhance skills in individuals and organisations and expand our collective impact. The participant institutions were: 

• University of Twente (The Netherlands)   
• Universidade Nova de Lisboa (Portugal)  
• University of Applied Science Saxion (The Netherlands)  
• ACEEU (Germany)  
• Athens University of Economics and Business (Greece)  
• Fachhochschule Munster (Germany)  
• EIT Urban Mobility (Spain) 

Moreover, this initiative aligns with our objective to create engaging learning solutions in urban mobility. This specialisation allowed us to gain expertise by creating engaging digital learning experiences that align with one of our core missions. It’s an exciting opportunity to foster innovation and ensure that professionals are equipped with the skills they need to succeed in this digital era. 

The content of the specialisation:  “Digital Transformation: A Changing Society”  

The specialisation created by the EIT Urban Mobility Academy is a journey through the digital landscape and its profound impact on our society via three interconnected MOOCs. From understanding the historical factors that drive technological success and predicting future trends to mastering scenario planning, and the intricacies of business roles and partnerships in a digital environment, this specialisation offers a holistic exploration of digital transformation. By the end of this program, participants will have the capacity to drive innovation and make informed decisions in the urban mobility landscape. 

Learn more about our project here. 

You can register to the specialisation here.

If you have any questions, contact us: lorena.henriquez@eiturbanmobility.eu 

In this article, you will understand:
– how we have the ability to address urban mobility professionals’ upskill needs and to guide them every step of the way, from discovering specific mobility challenges to overcoming them with industry experts and peers.
– how the pandemic taught us to tailor our online and on-site learning to fully benefit urban mobility professionals
– how we developed an extensive and diverse portfolio of courses and methodologies suitable for a variety of audiences.
– how we developed courses on a wide array of other urban mobility-related subjects, with perspectives ranging from social and tech to environmental. View our full catalogue here.

A high percentage of the urban mobility jobs we’ll do in 2030 haven’t been invented yet – does that fact excite and inspire you? Do you want to be a trailblazer, leading the way towards a better future in a career you love? Do you have an unquenchable thirst for knowledge?  We can help.

Now more than ever, we are changing the way our cities and transport are planned: think breakthroughs in new technologies, digitalisation of the industry and championing zero-emission cities. Mobility professionals know the importance of delivering thriving and attractive living environments to citizens of the cities they work in. They also know that their line of work demands learning and implementing new skills and gaining a better understanding of the swift and sometimes abrupt changes this sector faces.

Here at EIT Urban Mobility, we want to be at the forefront of knowledge sharing for urban mobility professionals every step of the way. We are constantly developing state-of-the-art applied training courses that empower sector professionals, decision makers and businesses at every level across Europe to upskill in a way that suits them.

We offer courses perfect for a variety of different people, from local authorities and transport providers to those in the mobility industry, academia and beyond – so if you are looking to upskill, chances are we can help.

As Jim Moran once said, “The future belongs to those who prepare for it” – are you ready to own the future?

From Micro-Mobility and Electric Vehicles to Last Mile Logistics: What Will Become Your Specialisation?

We believe learning should happen in three steps:

1. Discovering – Your introduction to urban mobility, helping you to uncover the different aspects of this field and discover what you find most interesting
2. Understanding – Delving deeper into the topics you enjoy the most and developing an in-depth understanding
3. Overcoming – This final step takes your learning to the next level, bringing you together with experts and other industry peers to overcome specific mobility challenges

We have the ability to guide urban mobility professionals every step of the way, from discovery to implementation. Our Urban Mobility Explained initiative and our online courses facilitate keen students to learn at their own pace, allowing them to properly solidify their knowledge of urban mobility – they are the ideal for the discovery and understanding steps.

The overcoming step is where our applied courses come into play. They are a fantastic way to empower urban mobility professionals to overcome mobility challenges together with industry experts and peers. These courses bring people together, both online and on-site, allowing learners to take the knowledge they’ve gleaned and put it into action.

Our applied courses can take place on location (ideal for experiencing local infrastructure, workshops, networking), online (good for theory or to get together without having to travel) or a mixture of the two. They are the final step in truly and deeply understanding urban mobility while addressing your challenges at work.

The impact of the pandemic

We took away three key lessons from the pandemic:

1. The understanding part of learning can be done at home, at your own pace
2. Some of the overcoming step will always need to be done on-site, especially when we are looking at infrastructure and transportation – for example, each specific city will have its own unique features to discover
3. Parts of on-site courses can also be moved online, but they have to be completely re-thought to achieve the benefits and impact our students deserve – a ‘copy and paste’ approach just won’t work

All this means that we have been able to tailor our online and on-site learning to fully benefit urban mobility professionals like you. No matter where you are in the learning process, we understand exactly what you need – and how to give it to you.

Bridging an Educational Gap with Our Cycling Courses

One great example of how we’ve taken a learning opportunity from discovery to implementation is our cycling courses.

We know that there has been a rapid increase in cycling as of late, as individuals move towards more active mobility post-pandemic. Now is the time for cities to update their infrastructure to make it more inclusive and accessible for all types of travellers.

Cycling is of the utmost importance in urban mobility for a variety of economic, social and environmental reasons, and is changing cities and lives. By collaborating with leading European experts and organisations to develop impact-oriented courses, we are empowering a new generation of ambitious professionals to find the solutions we need to make our mobility greener and our cities more sustainable.

By researching what is important in the world of urban mobility today and discovering and bridging an educational gap, we’ve been able to give learners what they want and need: a proper understanding of cycling in relation to urban mobility.

The lifecycle of our cycling courses

We identified a need for cycling-friendly cities, which was exacerbated during the COVID pandemic. We wanted to empower urban mobility professionals of all levels, as well as spark a change in society, so we developed an extensive and diverse portfolio of courses and methodologies suitable for a variety of audiences.

Our goal? Easy – to make cycling a bigger part of city mobility.

Some of our cycling courses include:

• An online MOOC on cycling, disseminating the unique cycling experience and expertises of The Netherlands and Denmark; good for beginners
• A custom blended course for Transport Malta, taking the local infrastructure, mindset and current capabilities into careful consideration to ensure it was as beneficial for this city as possible; ideal for local professionals
• An open course on designing the cycling city in Rotterdam, based on the content from the original MOOC; excellent for design professionals and mobility students
• Two courses developed by other providers on the topic of cyclologistics: one in Belgium (next held in April 2023) and one in Italy (2023 date to be confirmed); great for urban mobility professionals
• A course based on the Danish experience/school of cycling, designed and run by the provider Copenhagenize: held in Copenhagen in English and Paris in French; generally for design and engineering professionals, graduate students and those with a personal or professional interest in bicycles
• The original MOOC on the cycling city offered to a Slovakian audience with online workshops, held over the summer; good for local professionals

And cycling is just the beginning! We’ve also developed courses on a wide array of other urban mobility-related subjects, with perspectives ranging from social and tech to environmental, such as:

• Planning for Autonomous Vehicles – Delving deep into how to plant or autonomous vehicles
• Mobility and Digitalisation – It’s key to understand the role new technologies play in an urban environment
• Virtual Reality – How does virtual reality fit into the world of urban mobility?
• And much, much more!

View our full catalogue here.

Take Learning to the Next Level with EIT Urban Mobility

Are you ready to take on the future and carve out the perfect role for yourself in the world of urban mobility? Take the first step today with EIT Urban Mobility.

If you are an individual looking to upskill, why not view our full selection of educational opportunities here? If you are looking for tailored training for your corporation or city, please get in touch with us to discuss how we can create the ideal course for you.

Urban Mobility is in a constant state of evolution, forever changed by the technology of its time. Technological innovations, Big Data, MaaS or social upheavals, the future of mobility will be multi-form and very different from what we know. The challenge of our time is to understand and prepare ourselves to face these changes, integrating the strategies of planning the mobility of the territories in order to make them increasingly interconnected. The main question is how to reconcile the timing of public decision-making processes – such as infrastructure construction – with the speed of changes and new technological mobility solutions.

To help mobility professionals addressing the challenges of tomorrow’s mobility, EIT Urban Mobility Academy developed the training: “The Digital Revolution at the Service of Territorial Mobility” in partnership with Citec.

Click here to enrol now: https://bit.ly/3pFudb0  

Our training

Our training “The Digital Revolution at the Service of Territorial Mobility” will take place on 3 (remotely), 6 and 7 December 2021 (in Turin, Italy). Citec’s expert consultants and external speakers will give participants all the necessary notions and essential tools to face these challenges.

It is possible to enroll in some modules or in all the training. The training will be articulated according to the following programme:

• Module 1: Introduction to the topic on international benchmarks, European SUMP, and national case studies. 4 hours remotely – 4 CFPs (Crediti Formativi Professionali) – €100 (excluding VAT)
• Module 2: How to become an expert about how to deploy a SUMP (monitoring, digital tools to use, KPIs to be analysed, etc.). 8 hours in Turin (Italy) – 8 CFPs – €400 (excluding VAT)
• Module 3: Build your digital mobility roadmap related to your SUMP. 8 hours in Turin (Italy) – 8 CFPs – 400 € (excluding VAT)
• ENTIRE TRAINING (3 modules) – 20 hours – €700 (excluding VAT)

During the training, coffee breaks will be offered, and a networking aperitif will be held at the end of the first day in Turin (Italy).

Click here to enrol now: https://bit.ly/3pFudb0  

Click here to enroll now: https://bit.ly/3pFudb0  

(*The provision of CFPs (Crediti Formativi Professionali) for participating in the training is being validated by the CNI)

The public transportation ecosystem of each European city is a highly complex environment in which end-user’s travelling needs are put in its core. This ecosystem is exceedingly depended on the development of new technologies that constantly transform and shape user’s needs, infrastructure as well as public transport itself. To understand the digitalisation dynamic and speed of penetration of new technology into urban transportation system is a key priority for efficient planning of the infrastructure, sustainable use of public transport and appropriate addressing of users need. All this has a strong reverberation on business, economics and, foremost, environment.

As quickly as digitalisation permeates the transport environment, a prompt response has to be developed to grasp the opportunities and address the challenges that cutting-edge technologies bring into public transport sector. These are of diverse nature and intricacy.

New training “Mobility Digitalisation” very soon in Barcelona

The training “La Digitalització de la Mobilitat”, designed by Factual with the EIT Urban Mobility funding and the support of the Metropolitan Transport Authority (ATM) of Barcelona, is blueprinted to tackle various aspects of new technologies and digital transformation that have a significant impact on modern society, businesses and unambiguously on the urban mobility sector.

More specifically, this training will equip the participant with a comprehensive knowledge on relevant aspects of digital transformation in the urban environment. It will also help to understand a smart-user behaviour to meet his transportation demand, predict changes in the end-user travel patterns and model the impact of these changes on all urban transportation landscape, long distance travel, logistics, economy, and businesses. This training will also provide tools that will assist the participant to face and solve the future challenges that new technologies bring into modern city environment.

The main objectives of the training are:

• Acquire thorough knowledge on digital technologies and getting confidence in incorporating them into mobility planning measures;
• Understand their potential to change the way that mobility is planned and managed;
• Facilitate the interaction and cooperation with their IT peers in their organisation;
• Understand how to transform the organisation and internal procedures to properly leverage digitalisation;
• Be ready to manage projects incorporating digital technologies: assess their implications in terms of cost, benefits, resources, timings.

The first edition of this training will be held in Barcelona from October 6 to December 1, 2021, aiming to develop this training in other EU cities in further editions.

More information

Visit the training website: www.factual-academy.com/course/la-digitalizacio-de-la-mobilitat

Contact Víctor Moyano, Senior Consultant Mobility, Factual: victor@factual-consulting.com